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People Counting & Visitor Analytics Insights
Expert insights on retail analytics, commercial real estate management, people counting, facility operations, and visitor intelligence to help you make smarter business decisions.
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Indoor Mapping Software for Malls, Airports and Campuses
Picture a mall operator with two maps of the same building. One was the wayfinding map on the kiosks and the ...
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Retail Heat Maps: Reading Hot and Cold Zones in a Store
The first time most store managers see a retail heat map of their own floor, the reaction is the same: the ...
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Heat Map Software for Physical Spaces: What to Look For
Most heat maps shown in a sales demo look impressive and tell you almost nothing. A red blob by the entrance, ...
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Retail Heatmaps: Turning People Counting Data into Visual Insight
Here is a number most retailers never calculate: the rent you pay on floor space nobody walks through. Every ...
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Zone Analytics for Hypermarkets and Grocery Stores: Sales per Square Meter and Smarter Staff Routing
Here is a number most hypermarket operations directors have never seen for their own stores: the ratio of ...
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The Best Places to Position a People Counter in Your Store
Where you position a people counting sensor determines the quality of every insight that follows. A misplaced ...
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What Is Customer Behavior, and Why Is It Important to Analyze in Physical Stores?
Customer behavior analytics in a physical store means measuring how visitors enter, move, dwell and buy. ...
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