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People Counting & Visitor Analytics Insights
Expert insights on retail analytics, commercial real estate management, people counting, facility operations, and visitor intelligence to help you make smarter business decisions.
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In-Store Retail Media Measurement: Why the IAB Europe Draft Starts From Footfall, Not Ad Plays
Somebody on your team has to type a number into the audience column of the in-store rate card this week, or ...
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Shopping Center Statistics: The Numbers Mall Operators Track and What Good Looks Like
The most quoted shopping center statistic, total annual visitors, is also the one most often overstated. A ...
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ROI Guide for Mall Visitor Analytics
A tenant on the first floor asks for a 15% rent reduction at renewal. Their argument: traffic on their ...
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How to Measure Retail Traffic Analytics
Monday morning, the weekly sales report shows a store down 6% year on year. The store manager says the ...
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How to Improve Retail Dashboard Software
Walk into most retail head offices and you will find the same scene: a dashboard on a wall screen that nobody ...
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Footfall and Sales on One Screen: Conversion, Capture Rate and Sales per Visitor Across a Chain
Two stores post identical weekly sales. Store A does it with 8,000 visitors converting at 12 percent. Store B ...
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The KPI You Need Is Not in the Template: Build Your Own Retail Metric in a Minute
One national apparel retailer discovered that conversion dropped 22 percent whenever floor staffing fell ...
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