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People Counting & Visitor Analytics Insights
Expert insights on retail analytics, commercial real estate management, people counting, facility operations, and visitor intelligence to help you make smarter business decisions.
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Best Practices for Retail Data Analytics
A regional manager opens the Monday trading pack. Store 14 is down 6% on sales versus last year. The pack ...
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Complete Guide to Retail Conversion Rate
A store manager we worked with had a Saturday that looked like a win on every report she received. Traffic ...
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Best Practices for Store Traffic Analytics
Monday trading meeting. Store A reports a strong week: more visitors than the week before, sales flat. Store ...
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In-Store Retail Media Measurement: Why the IAB Europe Draft Starts From Footfall, Not Ad Plays
Somebody on your team has to type a number into the audience column of the in-store rate card this week, or ...
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Shopping Center Statistics: The Numbers Mall Operators Track and What Good Looks Like
The most quoted shopping center statistic, total annual visitors, is also the one most often overstated. A ...
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ROI Guide for Mall Visitor Analytics
A tenant on the first floor asks for a 15% rent reduction at renewal. Their argument: traffic on their ...
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How to Measure Retail Traffic Analytics
Monday morning, the weekly sales report shows a store down 6% year on year. The store manager says the ...
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