Casino People Counting
Casino People Counting and Visitor Analytics for Gaming Floors
Casino people counting gives you hourly visitor traffic per entrance and per floor, dwell time per zone and live occupancy, so you staff the peak hours, find the zones that work and keep every floor safe and comfortable. Casino visitor analytics from anonymous sensors: no images of identifiable people are stored.
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Overcome Your Casino Challenges
Staff the Peak Hours
Hourly traffic per entrance and per floor shows when visitors arrive and leave, so you staff tables, cages, bars and restaurants when the floor is busy, not after.
Find the Zones That Work
Dwell time and zone analytics show which gaming areas, bars and walkways hold visitors and which are passed by, so layout and promotions follow measured behaviour.
Keep Every Floor Safe and Comfortable
Live occupancy per floor and zone shows how many people are inside right now, so you act before an area fills and keep every floor within its limit.
Prove the Effect of Events and Promotions
Compare visitor numbers and dwell time before, during and after an event or promotion, by hour and by zone, and see what it actually changed.
Casino Foot Traffic: Three Things the Floor Does Not Tell You
Unstaffed peak hours are lost revenue. Hourly traffic per entrance and per floor tells you when to staff tables, cages, bars and restaurants, and when a quiet hour needs fewer people.
The best zone is not the one you think. With zone analytics and dwell time you see which gaming areas, bars and walkways hold visitors and which are passed by. The sensors are anonymous: no images of identifiable people are stored.
A full car park is not a full floor. Only live occupancy per floor and zone tells you how many people are inside right now, for capacity, safety and comfort.
How it works: sensors at the entrances and in the zones count visitors in and out, and VemCount people counting software turns the counts into hourly reports, dwell time per zone and live occupancy per floor, on one platform with local support.
Discover Our Products Specially Designed to Help Casinos
A Solution to Every Problem
Luksusbaby A/S
Problem
Luksusbaby wanted to view real-time, accurate KPIs regarding their physical stores, such as hit and conversion rates, for improved decision-making.
Solution
Our solution helped Luksusbaby take action based on facts rather than intuition while discovering the age of their incoming visitors for accurate conversion rate data.
Daells Bolighus
Problem
Daells Bolighus struggled to keep up with the changing market and had been in an economic deficit for 16 years. The main problems were old-fashioned marketing strategy and a lack of insight into customer data.
Solution
Vemco Group installed people counters in both Daells Bolighus stores and integrated sales and visitor data from the physical stores with online data from their website, allowing them to view and compare data across locations.
Magasin
Problem
Magasin had an outdated, unreliable people counting solution and wanted a hosted solution, exporting data into a central BI system to give them insight into customer behavior in all their department stores.
Solution
We delivered an accurate, up-to-date people counting solution to Magasin, which allowed them to reduce operational costs by outsourcing their customer data to us.
Odense Municipality
Problem
Odense Municipality wanted to access insight into how the citizens and visitors of Odense use the city and act on these insights based on factual decision-making rather than intuition.
Solution
To measure how the citizens and visitors of Odense use the shopping street, we cover all relevant entrances and exits with weather-resistant sensors that cover heights up to 20 meters.
Frequently Asked Questions
What is casino people counting?
Casino people counting is the automatic counting of visitors entering and leaving a casino, per entrance, per floor and per zone, by hour. Sensors deliver anonymous counts, and VemCount turns them into reports on visitor traffic, dwell time and live occupancy, so operations, floor and facility managers plan on measured numbers. Vemco counts visitors, it does not identify them.
How do casinos use hourly visitor data for staffing?
Hourly traffic per entrance and per floor shows when the floor fills and empties on each weekday. Operations directors and floor managers use it to schedule staff at tables, cages, bars and restaurants for the busy hours and to run quiet hours with fewer people. Reports can be scheduled by email, so each manager gets the hours that matter for their own area.
Can the system show live occupancy per floor?
Yes. Sensors count people in and out at every entrance and between floors or zones, and VemCount shows live occupancy per floor and zone with alerts at the limits you set. Facility and security managers use it for capacity, safety and comfort, and the history shows how occupancy develops by hour and day.
Is casino people counting GDPR compliant?
Yes. The 3D stereo, time of flight and AI camera sensors we use measure height and movement and produce anonymous counts. No images of identifiable people are stored, so the data is GDPR compliant by design. Vemco counts visitors, it does not identify them.
Which sensors are used in casinos?
Casinos typically use 3D stereo, time of flight and AI camera sensors, chosen per location: ceiling-mounted 3D sensors at the main entrances and between floors, compact sensors in bars, restaurants and gaming zones. We work with sensors from our partners Xovis, Milesight and TDI, and VemCount is hardware independent, so existing counters can often be reused. Vemco Group has 20+ years of experience, 55,000+ installations in 98+ countries and local offices, with a contractual minimum counting accuracy of 96 percent, typically 98 to 99 percent. Casinos are part of our wider work for Leisure venues.
You Are Only as Good as Your Customers Say
Katrine Velter
Senior Analyst
Danske Shoppingcentre
We own 17 shopping malls in Denmark, and Vemtenant handles our revenue reports from more than 1,000 stores. The system keeps track of missing reports, automatic reminders and reports, and user management. Credibility and transparency between our malls and the tenants were the most challenging issue, which is now solved.
Ivalu Jensen Skovgaard
Business Developer
Skechers
Comfort is key, and Vemco's footfall analytics help us understand customer behavior, so we are able to give our customers the best and most comfortable experience.
Jacob Høffer Larsen
Project Manager
Smart City Odense
We have been satisfied with our collaboration with Vemco Group, which has shown us that it is possible to reliably and professionally monitor pedestrians on our shopping street. We see a great potential in developing and running our city better based on the insights that Vemco Group has given us.
Janni Baslund Dam
Mall Manager
BROEN Shopping
We use Vemcount to measure the traffic at our entrances, so we get an idea of where the customers come from and when the number of visitors peaks during a day, week, month or year. This gives us, among other things, a tool for planning our marketing and activity calendar wh subsequently evaluating these activities.
Henrik Wieben
Country Manager
HiFi Klubben Denmark
Over the years, we have tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we have found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores.
Lasse L. Mohrsen
Loss Prevention Manager
Magasin du Nord
We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And Vemcount has worked perfectly.
Ditte Nedergaard Pedersen
Regional Manager
Luksusbaby A/S
We wanted people counters in our physical stores so that we could access data and KPIs, such as conversion rates, to help us make action plans that improve the sales process. And Vemco came as a natural solution to this. We have received amazing support and have nothing but praise on our end.
Bjarke Bendix Cloos
Director
Jorcks Ejendomsselskab
The most important features for us have been the ability to accurately count how many people pass through both entrances of Jorck’s Passage during the day, as well as the system's operational stability so that we do not have to spend time on downtime. I asked my acquaintances in the mall industry, and they said that Vemco is the provider to use. That's why we chose Vemco.
Nedim Jukic
Retail Executive Assistant
Planika
By implementing Vemco Group's people counting solution, we aim to optimize our staffing, improve conversion rates, enhance store layout, and evaluate the effectiveness of our marketing efforts. This positions Planika for success in delivering exceptional customer experiences and driving business growth.
Jacob Falkenby
CEO
Fredericia Sports Centre
While browsing through the different kinds of people counters on the market, it became clear that the Vemco solution was the one, which suited us best. Partly, because of the sensor technology they offer, but also since they were able to deliver vast amounts of data, including accurate live data.
Brian Seemann Broe
CEO
Daells Bolighus
I was a bit cheeky to ask Vemco if it was possible to merge sales data from our online shop with data from our physical stores, and they provided a unique solution. Today, we have an absolutely fantastic tool - I can see how many visitors we have, I can see our turnover per hour, and this way, I can measure the impact of every single penny we invest in our marketing.
Keith Mafi
Senior Digital Portfolio Manager
Swedish Match (North Europe AB)
Working with Vemco Group has been an excellent experience. Their people counting solution provides us with accurate in-and-out data, which is essential for our direct retail operations. Precision and quality are critical to us, and Vemco Group consistently delivers both. Their team is not only professional but also incredibly supportive, always ready to assist us whenever we need it. We couldn't be more satisfied with our solution, which is tailored to fit our needs.
Alice Jansson
Store Manager
SmartaSaker
We contacted Vemco Group because we felt that it looked simple, it seemed to fit our needs, and it simply felt like a reliable solution. Our biggest challenge was that we had no idea what our conversion rate looked like. We used to rely on our gut feeling, and that's not a very data-driven approach. Additionally, we couldn’t figure out why certain things stood out in sales, why we had fewer visitors at certain times, and so on. Now we can see it very easily.
Saad Elkoli
IT Strategist & Object Manager
Haninge Municipality
Vemco Group's solution has given us insight into the usage of our facilities and provided us with better, more accurate data, enabling us to make data-driven decisions and simplify the overview of available data. The simplicity of being able to access precise data, which our operations and management team need to properly resource plan and schedule resources, is key.
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