search close
Search Icon
    People Counting

    Count Smarter, Not Harder

    Revolutionize the way you do business with intelligent people counting software, allowing you to make data-driven decisions and stay ahead of the competition.

    People Counting New

    People Counting Lets You Say Goodbye To:

    Inaccurate Data

    People counting solutions help businesses say goodbye to manual counting methods, meaning no more inaccurate customer data.

    Manual Processes

    With people counting technology, businesses can discard manual counting processes, ultimately saving time and avoiding errors.

    Untargeted Marketing

    People counting uses AI to provide businesses with demographic data, allowing them to tailor their marketing to their actual audience.

    Resource Wastage

    Accurate people counting data helps businesses allocate resources effectively, so they avoid overstaffing or understaffing during peak hours.



    Vemcount is our in-house developed people counting software, providing you with all the data you need to solve your daily challenges.

    Psshhh… To put it lightly, Vemcount is the only software you will ever need.

    An All-Inclusive People Counting Software

    • Live Inside

    • Demographics

    • Employee Exclusion

    • Customizable Dashboards

    • Tailored Reports

    • Sales KPIs

    • Real-Time Alerts

    • Passersby Analysis

    vemcount -Live-Inside-

    Keep track of your facility's occupancy levels in real-time. Our software accurately counts and displays the number of people entering and exiting your premises throughout the day.


    Get insights into your actual customer demographic. Our AI-powered sensors detect visitors' age and gender to help you tailor your marketing campaigns for optimal results.

    vemcount -Employee-Exclusion

    Ensure data accuracy with our system that excludes employee foot traffic from incoming visitor counts. This way, only relevant data is used to calculate your performance metrics.


    Make the most of your data with our fully customizable dashboard. Choose the widgets you want to see and set up multiple dashboards to match your needs.


    Extract tailored reports on a daily, weekly, or monthly basis to get a complete overview of your data. Analyze historical and current data to track your business growth.

    vemcount -Sales-KPIs-

    Easily integrate with your POS system to access important sales KPIs such as conversion rate, capture rate, average basket size, sales per visitor, and more.

    vemcount -Real-Time-Alerts-

    Stay informed with our system's real-time alerts. Get notified about live visitor counts, queue formations, and more via email or SMS.

    Vemcount- Passersby Analysis

    Understand the effectiveness of your window displays by counting passersby outside your store. Improve your capture rate and storefront displays for better business results.

    People Counting for Any Industry

    People counting is a flexible solution that can be customized to fit any industry that requires tracking of customer or visitor flows. Our technology is suitable for a wide range of businesses, including retail stores, malls, airports, and many more.

    By accurately tracking footfall traffic, businesses can gain valuable insights into customer behavior and improve their operations and customer experience for increased profits.


    Maximize your store's potential with people counting technology. Optimize layouts, staffing, and marketing efforts to boost sales and improve customer experiences.


    People counting is the key to unlocking your mall's potential. Identify peak times and hotspots for targeted marketing and improve tenant rent agreements to increase revenue.


    Streamline your supermarket's operations people counting. Optimize staffing, layout, and product placement to reduce wait times and improve the shopping experience.


    Take your venue to the next level with people counting. Optimize staffing, security, and safety measures to improve visitor experiences and increase revenue.

    education-and-public inst
    Education & Public Institutions

    Ensure safety while managing visitor traffic with people counting. Optimize the use of resources and enhance the experience to attract more visitors.


    Improve your airport's flow with people counting. Reduce wait times at check-in and enhance the experience to keep travelers coming back.

    Public Transportation

    People counting helps you optimize your transit services. Improve route planning and staffing schedules to reduce wait times and enhance traveler experiences.

    Smart Cities

    Optimize traffic flow throughout your city. Enhance the quality of life for residents and visitors alike and make your city the place to be.

    Smart Buildings

    People counting is the smart choice for building managers. Optimize usage, energy efficiency, and tenant management to reduce costs and create a seamless experience for occupants.

    A Solution to Every Problem

    Luksusbaby A/S

    Luksusbaby wanted to view real-time, accurate KPIs regarding their physical stores, such as hit rate and conversion rate, for improved decision-making. 


    Our solution helped Luksusbaby take action based on facts rather than intuition, while discovering the age of their incoming visitors for accurate conversion rate data

    HiFi Klubben

    HiFi Klubben had previously faced challenges when it came to people counting, due to unstable and hypersensitive counting devices and were looking for an automatic, reliable solution.


    Through easy integration between our software and the company’s own ERP system, we delivered automatic software, using high-quality sensors with a minimum of 98% accuracy.


    Magasin had an outdated, unreliable people counting solution and wanted a hosted solution, exporting data into a central BI system to give them insight into customer behavior in all their department stores.


    We delivered an accurate, up-to-date people counting solution to Magasin, which allowed them to reduce operational costs by outsourcing their customer data to us.

    Odense Municipality

    Odense Municipality wanted to access insight into how the citizens and visitors of Odense use the city, and act on these insights based factual decision-making rather than intuition.


    To measure how the citizens and visitors of Odense use the shopping street, we cover all relevant entrances and exits with weather-resistant sensors that cover heights up to 20 meters.

    Odense v2

    Frequently Asked Questions

    What is people counting?

    People counting is a process of tracking the number of individuals that enter or exit a particular area, such as a building, store, or public space. The process involves using technology to count people, typically through sensors.

    What is a people counter?

    A people counter is a device designed to record and count the number of people passing through a specific area or into a building. The purpose of a people counter is often to collect data about visitor flow and traffic patterns to help businesses or organizations understand and optimize their operations. 
    There are different types of people counters and they use different technologies to register people's presence. The most used forms of people counters come in the form of 3D sensors, infrared sensors, IoT sensors, etc. 

    Are visitor counters and customer counters the same as people counters?

    Yes, the terms "visitor counter" and "customer counter" can often refer to the same thing as a "people counter". These terms are generally used for devices or systems designed to record and count the number of people passing through a certain area or into a building. 
    The purpose of these counters may vary. While "customer counter" often refers to devices used in retail to track the number of customers in a store, "visitor counter" or "people counter" may be more general terms used in different contexts. For example, they can be used in shopping malls, airports, museums, or other places where you want to analyze and understand visitor behavior and flow patterns. 

    Why is people counting important?

    People counting is important for various reasons, including analyzing footfall traffic patterns, optimizing staffing levels, improving customer service, enhancing security, and making data-driven decisions regarding marketing and layout.

    What are the different methods of people counting?

    There are different methods of people counting, including 2D/3D sensors, infrared sensors, thermal imaging, and Wi-Fi tracking. Each method has its own advantages and limitations.

    What are the benefits of using people counting technology?

    The benefits of using people counting technology include improved operational efficiency, better customer experience, enhanced safety and security, increased sales and revenue, and the ability to make data-driven decisions.

    How accurate is people counting technology?

    The accuracy of people counting technology can vary depending on the method used and environmental factors. Generally, modern people counting systems can achieve accuracy rates ranging from 90% to 98%.

    How can people counting technology be integrated with other systems?

    People counting technology, such as Vemco Group’s, can be integrated with other systems such as POS, BI, and ERP systems, as well as access control systems and analytics platforms. This integration ability enables more comprehensive and efficient data analysis and reporting.

    What are the privacy concerns associated with people counting?

    Privacy concerns associated with people counting technology include the potential for invasion of personal privacy and the misuse of data collected through the technology. Thankfully, you do not have to worry if you choose Vemco Group. It is important to implement appropriate security measures and privacy policies to mitigate these risks, and we always put security at the top of our priority list.

    What industries use people counting technology?

    Industries that commonly use people counting technology include retail, malls, healthcare, transportation, cities, and entertainment. Essentially, any place with visitor or customer flows can benefit greatly from a people counting solution. These industries use people counting to improve operations, enhance customer experience, and boost sales.

    How can people counting data be analyzed and used?

    By pulling people counting data through a data analytics software, such as Vemcount, businesses can analyze and use the data to identify footfall traffic patterns, optimize staffing levels, track customer behavior, and measure the effectiveness of marketing campaigns. The data can also be used to make real-time decisions and improve operational efficiency.

    Let’s Get in Touch!