Vemtrack
Our Full Customer Journey Solution
Revolutionize the way you understand your customers and their behavior with Vemtrack - your all-in-one journey solution.
What Makes Vemtrack Special
Tracking Maps
Dwell Times & Zones
Heatmaps
Queue Management
Marketing Optimization
GDPR Compliance
Layout Management
With our tracking maps, you can easily visualize the customer journey and gain valuable insights into their behavior, enabling you to make data-driven decisions about your business.
Vemtrack's zone analytics feature allows you to view your customers' movements throughout your store or venue, giving you valuable insights into their behavior and preferences.
With access to Vemtrack's heatmaps, you can easily see which areas of your store or facility your customers are most drawn to, giving you valuable insights for optimizing their experience.
With our real-time queue analytics, you can optimize your staffing levels and resources to ensure your customers never have to wait too long in queue.
Track your customers' interactions with your brand across all touchpoints, allowing you to optimize your marketing efforts and deliver a seamless customer experience.
We take data privacy seriously. Our customer journey solution is fully GDPR compliant, giving you peace of mind that your customers' data is safe and secure.
Vemtrack provides you with the needed insight to optimize the layout of your facility based on real-time customer data for enhanced experiences and increased sales.
Say goodbye to boring customer journeys…
… and hello to personalized experiences that keep them coming back for more!
Heatmaps
Discover the most popular areas of your store or facility with our full tracking solution.
Solutions
Tracking Maps
Discover the full customer journey of each of your visitors with access to detailed tracking maps.
Solutions
A Solution to Every Problem
Luksusbaby A/S
Problem
Luksusbaby wanted to view real-time, accurate KPIs regarding their physical stores, such as hit rate and conversion rate, for improved decision-making.
Solution
Our solution helped Luksusbaby take action based on facts rather than intuition, while discovering the age of their incoming visitors for accurate conversion rate data
Daells Bolighus
Problem
Daells Bolighus was struggling to keep up with the changing market and had been in economic deficit for 16 years. The main problems were old-fashioned marketing strategy and a lack of insight into customer data.
Solution
Vemco Group installed people counters in both Daells Bolighus stores and integrated sales and visitor data from the physical stores with online data from their website, allowing them to view and compare data across locations.
Magasin
Problem
Magasin had an outdated, unreliable people counting solution and wanted a hosted solution, exporting data into a central BI system to give them insight into customer behavior in all their department stores.
Solution
We delivered an accurate, up-to-date people counting solution to Magasin, which allowed them to reduce operational costs by outsourcing their customer data to us.
Odense Municipality
Challenge
Odense Municipality wanted to access insight into how the citizens and visitors of Odense use the city, and act on these insights based factual decision-making rather than intuition.
Solution
To measure how the citizens and visitors of Odense use the shopping street, we cover all relevant entrances and exits with weather-resistant sensors that cover heights up to 20 meters.
Frequently Asked Questions
What is Vemtrack’s purpose?
Vemtrack is our powerful customer journey solution designed to help businesses optimize every step of their customers' journey. It provides a suite of features that enable you to track and analyze customer behavior across multiple touchpoints, giving you valuable insights into how customers interact with your business. With Vemtrack, you can create personalized experiences that keep customers coming back for more, optimize your layouts and displays for maximum impact, and manage queues and wait times for a smooth and efficient experience. Additionally, Vemtrack is fully GDPR compliant, giving you peace of mind that your customers' data is safe and secure.
What are Vemtrack’s key features?
- Customer tracking: Vemtrack provides real-time data on customer behavior and preferences, enabling businesses to track their journey and gain valuable insights into their behavior.
- Heatmaps and zone analytics: Vemtrack's heatmaps and zone analytics allow businesses to visualize and understand how customers navigate their space, enabling them to make data-driven decisions about layout and design.
- Queue management: Our queue management feature enables businesses to manage wait times and reduce customer frustration, improving their overall experience.
- Marketing optimization: Vemtrack helps businesses find the most effective product displays by experimenting and tracking performance with real-time customer data.
- Layout management: Vemtrack enables businesses to optimize the layout of their facility based on real-time customer data that enhances their overall experience and increases sales.
What is the difference between Vemtrack and Vemcount?
While Vemcount is our main product and the name of our software, Vemtrack is an additional purchase for businesses wishing to gain a deeper and more comprehensive understanding of the full customer journey. Fundamentally, Vemcount only requires a sensor at the entrance to your facility for in/out counting and live inside insights, whereas Vemtrack would require multiple sensors all around your facility.
How many sensors are needed to get a full tracking solution?
This depends on the size and ceiling height of your facility. Our specialized team will calculate how many sensors are needed to cover your business and its needs. Note, however, that a full tracking solution requires more sensors than simple in/out counting. The solution requires sensors all over your space in addition to the ones placed at your entrance and/or exit.
Is the software GDPR compliant?
Yes, our solutions are fully GDPR compliant. We take data privacy and security very seriously, and we have designed our software to comply with all GDPR regulations. This means that we handle customer data with the utmost care and in accordance with all data protection regulations. We ensure that any data collected is processed lawfully, transparently, and for a specific purpose. Additionally, we have implemented technical and organizational measures to ensure the confidentiality, integrity, and availability of customer data, including encryption and access controls.
Is Vemtrack suitable for outdoor use?
Yes! We use the best sensor technologies, which are resistant to all weather conditions.
How can I get in touch with customer support if I have any questions or issues?
You can reach out at any time if you need assistance in any way. Visit our contact page to find the local email or phone number for your region.