People Counting & Analytics for Shopping Malls

We own 17 shopping malls in Denmark, and Vemtenant handles our revenue reports from more than 1,000 stores. The system keeps track of missing reports, automatic reminders and reports, and user management. Credibility and transparency between our malls and the tenants were the most challenging issue, which is now solved.

Comfort is key, and Vemco's footfall analytics help us understand customer behavior, so we are able to give our customers the best and most comfortable experience.

We have been satisfied with our collaboration with Vemco Group, which has shown us that it is possible to reliably and professionally monitor pedestrians on our shopping street. We see a great potential in developing and running our city better based on the insights that Vemco Group has given us.

We use Vemcount to measure the traffic at our entrances, so we get an idea of where the customers come from and when the number of visitors peaks during a day, week, month or year. This gives us, among other things, a tool for planning our marketing and activity calendar wh subsequently evaluating these activities.

Over the years, we have tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we have found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores.

We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And Vemcount has worked perfectly.

We wanted people counters in our physical stores so that we could access data and KPIs, such as conversion rates, to help us make action plans that improve the sales process. And Vemco came as a natural solution to this. We have received amazing support and have nothing but praise on our end.

The most important features for us have been the ability to accurately count how many people pass through both entrances of Jorck’s Passage during the day, as well as the system's operational stability so that we do not have to spend time on downtime. I asked my acquaintances in the mall industry, and they said that Vemco is the provider to use. That's why we chose Vemco.

By implementing Vemco Group's people counting solution, we aim to optimize our staffing, improve conversion rates, enhance store layout, and evaluate the effectiveness of our marketing efforts. This positions Planika for success in delivering exceptional customer experiences and driving business growth.

While browsing through the different kinds of people counters on the market, it became clear that the Vemco solution was the one, which suited us best. Partly, because of the sensor technology they offer, but also since they were able to deliver vast amounts of data, including accurate live data.

I was a bit cheeky to ask Vemco if it was possible to merge sales data from our online shop with data from our physical stores, and they provided a unique solution. Today, we have an absolutely fantastic tool - I can see how many visitors we have, I can see our turnover per hour, and this way, I can measure the impact of every single penny we invest in our marketing.

Working with Vemco Group has been an excellent experience. Their people counting solution provides us with accurate in-and-out data, which is essential for our direct retail operations. Precision and quality are critical to us, and Vemco Group consistently delivers both. Their team is not only professional but also incredibly supportive, always ready to assist us whenever we need it. We couldn't be more satisfied with our solution, which is tailored to fit our needs. 

We contacted Vemco Group because we felt that it looked simple, it seemed to fit our needs, and it simply felt like a reliable solution. Our biggest challenge was that we had no idea what our conversion rate looked like. We used to rely on our gut feeling, and that's not a very data-driven approach. Additionally, we couldn’t figure out why certain things stood out in sales, why we had fewer visitors at certain times, and so on. Now we can see it very easily.

Vemco Group's solution has given us insight into the usage of our facilities and provided us with better, more accurate data, enabling us to make data-driven decisions and simplify the overview of available data. The simplicity of being able to access precise data, which our operations and management team need to properly resource plan and schedule resources, is key.