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    Shoe Retail Store, Planika, Enhances Customer Experiences

    Shoe Retail Store, Planika, Enhances Customer Experiences

    Planika, a prominent shoe retail store, faced challenges that prompted them to explore innovative solutions to improve their operations and customer experience.

    In their pursuit of enhancing efficiency and optimizing resource allocation, they encountered specific obstacles that necessitated the implementation of a people counting solution. By addressing these challenges head-on, Planika sought to leverage technology to drive informed decision-making, enhance customer service, and ultimately thrive in a competitive retail landscape.

    Planika, recognized the need for a cutting-edge solution to overcome their operational challenges and elevate their customer experience across multiple locations. They made a strategic decision to implement a comprehensive people counting solution in all their stores in Bosnia and Herzegovina and Croatia.

    This innovative technology empowers Planika with real-time, accurate data on customer foot traffic, enabling them to:

    • Optimize staffing 
    • Improve conversion rates
    • And revolutionize their retail operations in ways that drive informed decision-making and deliver exceptional service to their valued customers.

    You Are Only As Good As Your Customers Say

    Nedim Jukic

    Nedim Jukic

    Retail Executive Assistant

    Planika

    "By implementing Vemco Group's people counting solution, we aim to optimize our staffing, improve conversion rates, enhance store layout, and evaluate the effectiveness of our marketing efforts. This positions Planika for success in delivering exceptional customer experiences and driving business growth. "

    Problem

    Planika struggled with inadequate resource allocation and a lack of insight into customer foot traffic across their multiple locations in Bosnia and Herzegovina and Croatia.

    This led to suboptimal staffing levels, lower conversion rates, and an overall decline in customer satisfaction. The absence of real-time data on footfall traffic prevented them from making informed decisions to enhance their services and streamline their operations.

    Solution

    To address these challenges, Planika decided to implement Vemco's cutting-edge people counting solution in all their stores. The implementation of this solution has allowed Planika to overcome their operational challenges and elevate their customer experience.

    This technology-driven approach empowers them to optimize staffing, improve conversion rates, enhance their decision-making process, and ultimately thrive in the competitive retail market.

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