Sports and Aquatic Centre Occupancy
People Counting for Sports and Aquatic Centres
See how many people are in each pool hall, sports hall and gym right now, and how every hour of the week is really used. Staff to measured peaks, get an alert before a zone reaches its limit and give your council or board visit figures that are counted the same way every day. The counts come from anonymous sensors: no images of identifiable people are stored.
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Overcome Your Sports and Aquatic Centre Challenges
Know the Number in Every Zone
A count at the front door does not tell you whether the pool hall or the gym is full. Counting per zone shows live occupancy for each pool hall, sports hall and gym.
Roster to Measured Peaks
Bookings show who reserved, not who came. Hourly visit data per zone shows where lifeguards, reception and cleaning are needed, and where they are not.
Act Before a Limit Is Reached
Set a capacity for each zone and get an alert when occupancy approaches it, so staff can act while there is still time.
Report Usage That Stands Up
Automatic, timestamped visit counts replace manual tallies in council reports, funding applications and contract reporting.
What Bookings and Entry Gates Do Not Tell You
A booking system shows who reserved a hall, and an entry gate shows who paid. Neither shows how many people are in the pool hall at 10:30 on a Saturday in the school holidays.
Sensors at the main entrance and at the door of each zone count people in and out. VemCount people counting software turns the counts into visits per hour and live occupancy per zone, shown on the dashboard about two seconds after a person passes the sensor.
Staffing follows the data. Hourly figures per pool hall, sports hall and gym show the real peaks of the week, so rosters match demand and not habit. Read more in sports halls and swimming pools: staffing to real peaks.
The same figures support capacity and reporting. A capacity alert tells staff when a zone approaches the limit you have set, a public display shows visitors how busy the centre is, and scheduled reports give council teams and boards usage figures they can audit. Our customer Fredericia Sports Centre in Denmark and our customer Haninge Municipality in Sweden rely on Vemco for accurate visitor data. See also people counting for the full solution.
What it is not: the system counts people into and out of a zone. It does not detect swimmers in the water and does not replace lifeguard supervision. Sensors from our partners Xovis, Milesight and TDI are chosen per location, on one platform with local support.
Discover Our Products Specially Designed to Help Sports and Aquatic Centres
A Solution to Every Problem
Luksusbaby A/S
Problem
Luksusbaby wanted to view real-time, accurate KPIs regarding their physical stores, such as hit and conversion rates, for improved decision-making.
Solution
Our solution helped Luksusbaby take action based on facts rather than intuition while discovering the age of their incoming visitors for accurate conversion rate data.
Daells Bolighus
Problem
Daells Bolighus struggled to keep up with the changing market and had been in an economic deficit for 16 years. The main problems were old-fashioned marketing strategy and a lack of insight into customer data.
Solution
Vemco Group installed people counters in both Daells Bolighus stores and integrated sales and visitor data from the physical stores with online data from their website, allowing them to view and compare data across locations.
Magasin
Problem
Magasin had an outdated, unreliable people counting solution and wanted a hosted solution, exporting data into a central BI system to give them insight into customer behavior in all their department stores.
Solution
We delivered an accurate, up-to-date people counting solution to Magasin, which allowed them to reduce operational costs by outsourcing their customer data to us.
Odense Municipality
Problem
Odense Municipality wanted to access insight into how the citizens and visitors of Odense use the city and act on these insights based on factual decision-making rather than intuition.
Solution
To measure how the citizens and visitors of Odense use the shopping street, we cover all relevant entrances and exits with weather-resistant sensors that cover heights up to 20 meters.
Frequently Asked Questions
What is people counting for sports and aquatic centres?
People counting for sports and aquatic centres is the automatic counting of visitors at the entrance and at each zone, such as the pool hall, the sports hall, the gym and the cafe, by hour and day. VemCount turns the counts into visits per zone, live occupancy and scheduled reports, so centre managers and council facility teams plan staffing, capacity and budgets on measured numbers. Vemco counts visitors, it does not identify them.
How do you measure live occupancy in a swimming pool hall?
Sensors at every door of the pool hall count people in and out, and VemCount shows the difference as the number of people in the hall right now. The count is reset at a known empty point each day, usually before opening, so it stays reliable through a long day. The system measures people in the zone. It does not detect swimmers in the water and does not replace lifeguard supervision.
Can we get an alert before a zone reaches its capacity?
Yes. You set the capacity for each zone, for example the limit your own safety plan gives for the pool hall, and choose the level at which staff are alerted. A public display can show visitors how busy each zone is, so they can choose a quieter time. Vemco does not set the limit; your centre does.
Are the counts anonymous and GDPR compliant?
Yes. The 3D stereo, time of flight and AI camera sensors measure height and movement and produce anonymous counts. No images of identifiable people are stored, which makes the solution GDPR friendly by design. Sensors are placed at entrances and zone doors, not in changing rooms. Vemco counts visitors, it does not identify them.
Which sensors are used and how accurate are they?
Sports and aquatic centres use 3D stereo, time of flight and AI camera sensors at entrances and zone doors, with outdoor counters for outdoor pools and pitches. Our partners Xovis, Milesight and TDI supply the hardware, and VemCount is hardware independent. Vemco Group has 20+ years of experience, 55,000+ installations in 98+ countries and local offices, with a contractual minimum counting accuracy of 96 percent, typically 98 to 99 percent. Sports and aquatic centres are part of our work for Leisure venues and for municipal spaces.
You Are Only as Good as Your Customers Say
Katrine Velter
Senior Analyst
Danske Shoppingcentre
We own 17 shopping malls in Denmark, and Vemtenant handles our revenue reports from more than 1,000 stores. The system keeps track of missing reports, automatic reminders and reports, and user management. Credibility and transparency between our malls and the tenants were the most challenging issue, which is now solved.
Ivalu Jensen Skovgaard
Business Developer
Skechers
Comfort is key, and Vemco's footfall analytics help us understand customer behavior, so we are able to give our customers the best and most comfortable experience.
Jacob Høffer Larsen
Project Manager
Smart City Odense
We have been satisfied with our collaboration with Vemco Group, which has shown us that it is possible to reliably and professionally monitor pedestrians on our shopping street. We see a great potential in developing and running our city better based on the insights that Vemco Group has given us.
Janni Baslund Dam
Mall Manager
BROEN Shopping
We use Vemcount to measure the traffic at our entrances, so we get an idea of where the customers come from and when the number of visitors peaks during a day, week, month or year. This gives us, among other things, a tool for planning our marketing and activity calendar wh subsequently evaluating these activities.
Henrik Wieben
Country Manager
HiFi Klubben Denmark
Over the years, we have tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we have found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores.
Lasse L. Mohrsen
Loss Prevention Manager
Magasin du Nord
We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And Vemcount has worked perfectly.
Ditte Nedergaard Pedersen
Regional Manager
Luksusbaby A/S
We wanted people counters in our physical stores so that we could access data and KPIs, such as conversion rates, to help us make action plans that improve the sales process. And Vemco came as a natural solution to this. We have received amazing support and have nothing but praise on our end.
Bjarke Bendix Cloos
Director
Jorcks Ejendomsselskab
The most important features for us have been the ability to accurately count how many people pass through both entrances of Jorck’s Passage during the day, as well as the system's operational stability so that we do not have to spend time on downtime. I asked my acquaintances in the mall industry, and they said that Vemco is the provider to use. That's why we chose Vemco.
Nedim Jukic
Retail Executive Assistant
Planika
By implementing Vemco Group's people counting solution, we aim to optimize our staffing, improve conversion rates, enhance store layout, and evaluate the effectiveness of our marketing efforts. This positions Planika for success in delivering exceptional customer experiences and driving business growth.
Jacob Falkenby
CEO
Fredericia Sports Centre
While browsing through the different kinds of people counters on the market, it became clear that the Vemco solution was the one, which suited us best. Partly, because of the sensor technology they offer, but also since they were able to deliver vast amounts of data, including accurate live data.
Brian Seemann Broe
CEO
Daells Bolighus
I was a bit cheeky to ask Vemco if it was possible to merge sales data from our online shop with data from our physical stores, and they provided a unique solution. Today, we have an absolutely fantastic tool - I can see how many visitors we have, I can see our turnover per hour, and this way, I can measure the impact of every single penny we invest in our marketing.
Keith Mafi
Senior Digital Portfolio Manager
Swedish Match (North Europe AB)
Working with Vemco Group has been an excellent experience. Their people counting solution provides us with accurate in-and-out data, which is essential for our direct retail operations. Precision and quality are critical to us, and Vemco Group consistently delivers both. Their team is not only professional but also incredibly supportive, always ready to assist us whenever we need it. We couldn't be more satisfied with our solution, which is tailored to fit our needs.
Alice Jansson
Store Manager
SmartaSaker
We contacted Vemco Group because we felt that it looked simple, it seemed to fit our needs, and it simply felt like a reliable solution. Our biggest challenge was that we had no idea what our conversion rate looked like. We used to rely on our gut feeling, and that's not a very data-driven approach. Additionally, we couldn’t figure out why certain things stood out in sales, why we had fewer visitors at certain times, and so on. Now we can see it very easily.
Saad Elkoli
IT Strategist & Object Manager
Haninge Municipality
Vemco Group's solution has given us insight into the usage of our facilities and provided us with better, more accurate data, enabling us to make data-driven decisions and simplify the overview of available data. The simplicity of being able to access precise data, which our operations and management team need to properly resource plan and schedule resources, is key.
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