Odense Municipality is the fourth most populous municipality in Denmark. As the birth city of the famous fairytale author H.C. Andersen, the city prides itself on being “the city of fairytales”. The city offers, among other things, a beautiful scenery, exciting museums and attractions, as well as a 3-kilometers-long shopping street. Discover how Odense Municipality improves the use of the shopping street with Vemcount.
By integrating robust and weather-resistant outdoor sensors with our unique analytics software, Odense Municipality is now able to access insight into the use of the shopping street based on valid data from the real world rather than intuition.
By getting accurate knowledge about how many people use the shopping street, Odense Municipality can:
- Compare different time periods with each other, which gives a real understanding of how different events influence the number of visitors in the city.
- Determine whether the pedestrian areas in the city are well-designed by analyzing movement patterns and observing where people tend to begin and end their journey on the shopping street.
- Compare demographic data about the visitors, which provides insight into the number of children versus adults or females versus males, who use the pedestrian area.
Through our customizable dashboard, Odense, as well as the city’s business owners, can understand exactly how the city is being used. This way, Odense Municipality has the opportunity to make quick but well-informed decisions regarding layout, marketing, tenants, and more.
