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    Luksusbaby Improves Customer Experiences

    Luksusbaby Improves Customer Experiences

    Luksusbaby A/S is a Danish company that specializes in selling high-end baby and children's products. Founded in 2011, the company has quickly become a popular destination for parents looking for high-quality and stylish products for their little ones. The company prides itself on providing exceptional customer service, with a team of friendly staff who are always ready to assist customers with any questions or concerns they may have. Discover how Vemco Group has helped Luksusbaby live up to their promise of exceptional customer service and experiences.

    When Luksusbaby decided to take their online store to physical spaces, the company needed a solution that could give them the same insight that Google Analytics gives their online webshop. It quickly became clear to them that Vemco Group could solve all their problems, giving them deep insight into their customer demographic, visitor numbers, conversion rates, capture rate, and more.

    Vemcount became Luksusbaby’s new best friend, allowing the staff to access daily reports regarding the performance of their physical stores in Aarhus and Aalborg. It quickly became a morning routine for the staff to check their customized dashboard filled with insightful data. The solution has helped the company understand who their customers are in ways that allow them to boost their marketing and customer service.

    You Are Only As Good As Your Customers Say

    Ditte Nedergaard Pedersen

    Ditte Nedergaard Pedersen

    Regional Manager

    Luksusbaby A/S

    "We wanted people counters in our physical stores so that we could access data and KPIs, such as conversion rates, to help us make action plans that improve the sales process. And Vemco came as a natural solution to this. We have received amazing support and have nothing but praise on our end. "


    Luksusbaby wanted to view real-time, accurate KPIs regarding their physical stores, such as hit rate and conversion rate, for improved decision-making. Their biggest concern was transferring the insight they receive from their online webshop onto their newly established physical stores.

    Thus, Luksusbaby had focused on the following questions:

    • How do we track customer behavior and conversion rate in our physical stores like we do in our online webshop?
    • How do we understand who our customers are and target both men and women coming into our store?
    • How do we live up to our promise of delivering customer service and experience beyond the ordinary?

    Our solution helped Luksusbaby take action based on facts rather than intuition, while discovering the age of their incoming visitors for accurate conversion rate data. We made sure the company did not go down on insight, providing them with the data needed to create exceptional customer experiences that fit the luxurious standard of their products. With us, Luksusbaby now know how to target their customers through valuable data insight, such as conversion rate, demographics analytics, capture rates, and much more.

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