As the digital wave continues to sweep across various industries, numerous companies are seeking modern strategies to enhance – or perhaps save – their businesses. This was precisely the situation for Brian Seemann Broe, the CEO of Daells Bolighus, when he was tasked in 2023 with reversing the downward trend that had plagued the company for the past 16 years.
Daells Bolighus, with locations in Glostrup and Odense, was struggling to keep up with the evolving market and had been on a decline. The main issues included outdated marketing strategies, lack of effective customer tracking, and a significant gap in integrating sales data from both physical and online stores.
After months of planning and strategizing, Brian and his team devised a comprehensive digital strategy. This strategy focused on launching digital promotional flyers, developing a new modern website, and crucially, leveraging customer data through an advanced counting system.
To bring this vision to life, Brian reached out to his former collaborator, Vemco Group, a leading software company specializing in customer counting, data analysis, and retail optimization. Vemco Group responded promptly, installing people counters in both Daells Bolighus stores.
However, Brian had a unique requirement: to integrate sales and visitor data from the physical stores with the online data from their website. Vemco Group accepted the challenge, mobilizing their local development team to create a new, innovative solution - one that combines footfall and sales data from both online and physical stores via an integration with Google Analytics.
Today, Daells Bolighus can:
- Keep live track of their incoming visitor numbers - both in their physical and online stores - and draw comparisons between the two.
- Discover valuable sales data, including conversion rates, to measure how sales and footfall data correlate across platforms and locations.
- Optimize their marketing strategy based on incoming data from online and physical stores.
- Adjust their marketing budget accordingly, ensuring that every dime spent counts toward a greater purpose.
