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People Counting & Visitor Analytics Insights
Expert insights on retail analytics, commercial real estate management, people counting, facility operations, and visitor intelligence to help you make smarter business decisions.
Best Practices for Store Traffic Analytics
Monday trading meeting. Store A reports a strong week: more visitors than the week before, sales flat. Store ...
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In-Store Retail Media Measurement: Why the IAB Europe Draft Starts From Footfall, Not Ad Plays
Somebody on your team has to type a number into the audience column of the in-store rate card this week, or ...
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Shopping Center Statistics: The Numbers Mall Operators Track and What Good Looks Like
The most quoted shopping center statistic, total annual visitors, is also the one most often overstated. A ...
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ROI Guide for Mall Visitor Analytics
A tenant on the first floor asks for a 15% rent reduction at renewal. Their argument: traffic on their ...
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How to Measure Retail Traffic Analytics
Monday morning, the weekly sales report shows a store down 6% year on year. The store manager says the ...
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How to Improve Retail Dashboard Software
Walk into most retail head offices and you will find the same scene: a dashboard on a wall screen that nobody ...
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Footfall and Sales on One Screen: Conversion, Capture Rate and Sales per Visitor Across a Chain
Retailers combine footfall and POS data by joining visitor counts and transactions per store and hour; Vemco ...
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