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People Counting & Visitor Analytics Insights
Expert insights on retail analytics, commercial real estate management, people counting, facility operations, and visitor intelligence to help you make smarter business decisions.
How Retailers Can Compare Against Their Category
Your flagship store just posted its best quarter in three years. Sales up 11%, the regional director is ...
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Operational Guide to Customer Traffic Analytics
A regional manager compares two stores. Store A did 12% more revenue last month, so it gets praised in the ...
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The Real Cost of Inaccurate Footfall Data in Retail
A regional operations director reviews Saturday's numbers: 4,200 visitors, 9.8% conversion. She cuts two ...
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Turning Pharmacy Shelf Space Into Measurable Retail Media
The most valuable advertising position in most pharmacies is the two square metres beside the prescription ...
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Dwell Time and View Direction in Pharmacies: Did Customers Actually See the Vitamins?
Here is an uncomfortable finding that shows up again and again in pharmacy sensor data: the shelf directly ...
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Why Pharmacies Should Look Beyond Footfall
Pharmacies are the only retail format where a large share of visitors is contractually obliged to show up. ...
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What Is Store Attraction Rate?
Two stores in the same corridor can post identical sales figures while telling completely different stories. ...
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