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People Counting & Visitor Analytics Insights
Expert insights on retail analytics, commercial real estate management, people counting, facility operations, and visitor intelligence to help you make smarter business decisions.
Questions to Ask in Property Management Software RFP
A property management software RFP (request for proposal) is the document a landlord or property manager ...
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FAQ About Smart Community Platform
The rooftop lounge cost more than the lobby refit, the fitness room is being expanded for the second time, ...
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How to Calculate Conversion Rate in a Physical Store
Retail conversion rate is the share of store visitors who buy: transactions divided by visitors, times 100. ...
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Queue Counting Technology: Sensors, Zones and Wait-Time Estimates
At 05:40 the security hall looks calm on the CCTV wall. By 06:10 the queue has folded twice past the ...
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In-Store Retail Media Measurement: Why the IAB Europe Draft Starts From Footfall, Not Ad Plays
Somebody on your team has to type a number into the audience column of the in-store rate card this week, or ...
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Event Attendance Tracking With Entrance Counting
The marketing team reports 14,000 attendees at Saturday's brand activation. The anchor tenant, who paid a ...
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Mall Wayfinding: What Visitor Routes Tell You About Layout
Picture a centre manager who has spent a year's marketing budget on new directory screens and a mall map app. ...
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