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People Counting & Visitor Analytics Insights
Expert insights on retail analytics, commercial real estate management, people counting, facility operations, and visitor intelligence to help you make smarter business decisions.
How to Calculate Conversion Rate in a Physical Store
Retail conversion rate is the share of store visitors who buy: transactions divided by visitors, times 100. ...
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Pedestrian Counting for City Centres and High Streets
A Saturday street market closes the main shopping street to traffic. The business improvement district ...
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In-Store Customer Tracking: Heatmaps, Paths and Dwell Time
An optical store in Sweden counted every visitor through both of its entrances, every day, with good ...
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Foot Traffic Data: Where It Comes From and How Reliable It Is
Two stores in the same chain report a 14% conversion rate for the same week. One is a flagship with a ...
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Traffic Counter for Stores and Buildings: Types, Accuracy and What to Buy
Search for "traffic counter" and you will get two unrelated product categories. One is a pneumatic tube or ...
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What Is a Footfall Counter? How Footfall Counting Works
A store manager tells you Saturday was "absolutely packed". The till says revenue was flat against the same ...
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How to Improve Shopping Mall Analytics
Mall analytics is the measurement of how many people enter a shopping centre, how they move through it and ...
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