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    BROEN Shopping Optimizes Daily Operations

    BROEN Shopping Optimizes Daily Operations

    In 2017, BROEN Shopping was established in the center of Esbjerg, Denmark, offering a vast area of 29,800 m2 with 60 stores that showcase various products from fashion to culinary delights. Discover how Vemco Group assists BROEN Shopping in streamlining their day-to-day operations by equipping them with real-time data via Vemcount.

    The key to success lies in customer focus. Through a close dialogue with BROEN Shopping and observational research on customer behavior at the various entrances in the shopping mall, we chose a customized solution with three different types of sensors.

    These sensors are all integrated with our software, which analyzes data and presents accurate visitor numbers. This solution allows BROEN Shopping to gain accurate, real-time knowledge about the number of people entering and leaving the shopping mall, thereby enabling effective decision-making regarding marketing and layout.

    BROEN Shopping can now:

    • Use our built-in alarm system to ensure that the mall's occupancy levels are upholding safety regulations.
    • Reduce waiting time and improve customer service by using historical data to plan the allocation of staff for one-day activities.
    • Evaluate the attraction and success of events based on in/out visitor counts.

    You Are Only As Good As Your Customers Say

    Janni Baslund Dam Avatar

    Janni Baslund Dam

    Mall Manager

    BROEN Shopping

    “We use Vemcount to measure the traffic at our entrances, so we get an idea of where the customers come from and when the number of visitors peaks during a day, week, month, or year. This gives us, among other things, a tool for planning our marketing and activity calendar while subsequently evaluating on these activities”.


    In 2017, when BROEN Shopping was being built, they planned to include a people counting system as part of the mall's design. This system would provide them with loads of data that they could turn into easy-to-understand reports and visualizations. This way, the mall management could use the information to make improvements in their daily operations.

    BROEN Shopping focused on the following problems:

    • How can we measure customer traffic in the shopping mall and use this knowledge in strategic and operational decision-making?
    • Do our marketing activities and campaigns attract more visitors to the mall?
    • How do we ensure that visitors get a customer experience and service beyond the ordinary?

    We solved BROEN Shopping's problems by offering them our unique people counting and data analytics solution, Vemcount. With AI-powered 3D sensors, the mall can now accurately track the number of visitors even in challenging environments with limited lighting.

    Additionally, the sensors automatically filter out irrelevant factors like shopping carts, freighters, and product displays outside the stores. This boosts the accuracy rate of the data, as only visitors are being counted. The collected data is presented in a customizable dashboard and in tailored reports.

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