Questions this answers
What is tracking · What is customer flow · What are heatmaps · Path analysis · How do people move through the space · Zone-to-zone movement
Answer
Tracking (flow analysis) looks at how people move through a space rather than just counting them at the door. Where people counting answers "how many," tracking answers "where do they go and in what order."
Flow / paths: common routes visitors take between areas.
Zone-to-zone movement: how many people move from one zone to another (e.g. entrance → promotion → checkout).
Heatmaps: visual representation of where people concentrate or linger.
Capture rate: the share of passers-by who actually enter, often used at storefronts.
Tracking insights support layout decisions, product placement, staffing, and measuring whether a display or campaign changed behaviour.
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