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    People counting (footfall) explained

    Questions this answers

    What is people counting · How does footfall counting work · What is a footfall count · How are visitors counted · Entry and exit counting

    Answer

    People counting (also called footfall counting) is the measurement of how many people pass a defined point — typically an entrance — over time. Sensors detect each person crossing a counting line and record it as an entry or an exit.

    Key points in Vemcount:

    • Entries and exits are counted separately. Footfall usually refers to entries (visitors coming in).

    • Sources matter. A Location combines all entrances; an Entrance shows one door; a Zone counts an internal area. Choose the source that matches your question.

    • Live Inside is derived from entries minus exits, giving a real-time occupancy figure.

    • Data can be viewed at 15-min, 30-min, hourly or daily intervals, summed or averaged.

    Footfall is the foundation for most other metrics — conversion, capture rate, dwell, and occupancy all build on an accurate count.

    [VERIFY — Vemco to confirm] Stated counting accuracy (e.g. "98%+"), and whether bidirectional/line-crossing or 3D stereo counting is the standard method per sensor type.

    Related articles

    • Brezze AI — Occupancy

    • Brezze AI — KPIs & metrics glossary

    • Brezze AI — Hardware & sensors

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