Questions this answers

What metrics does Vemcount have · What is conversion rate · What is capture rate · KPI definitions · What do the metrics mean · Footfall vs sales metrics

Answer

When building a custom report you can select up to 5 metrics from six categories: Footfall, Sales, Queue, Demographics, Weather, and custom. The most common KPIs are defined below.

Footfall / Count

Number of visitors entering (entries). The base traffic metric.

Inside / Occupancy

People currently inside, calculated as entries minus exits (Live Inside).

Conversion rate

Share of visitors who make a purchase: transactions ÷ visitors. Links footfall to sales.

Capture rate

Share of passers-by who enter the location.

Dwell time

Average time spent in a location or zone.

Queue length / wait time

People waiting and how long they wait.

Sales metrics

Turnover/transactions, used alongside footfall for conversion and sales-per-visitor.

Demographics

Breakdown such as Adult/Children (available via Zones).

Weather

Weather data overlaid to explain traffic variation.

Metrics can be viewed at 15-min, 30-min, hourly or daily intervals, as sum or average, with comparison periods and prediction.

[VERIFY — Vemco to confirm] The exact in-product metric labels and formulas, the full Demographics list, and which "custom" metrics exist. A canonical Term Explanation table from Vemcount should replace the approximate definitions above.

Setting up a custom report
Brezze AI — People counting (footfall) explained
Brezze AI — Queue management & dwell time explained

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