The digital economy relies heavily on data regarding people’s behavior and actions, which companies use to their advantage by collecting and analyzing customer data. However, privacy laws such as GDPR exist to protect individuals' personal information and clarify how companies can use it.
Thus, it is important to choose a safe and GDPR-compliant people counting software, so you do not have to worry about the privacy of your customer’s personal data.
What is GDPR?
GDPR is a legal framework that sets guidelines for collecting and processing personal information of EU citizens to improve data protection and give people control over their information in a growing digital economy. GDPR sets out seven fundamental principles that companies must comply with when dealing with personal data:
- Lawfulness, fairness, and transparency
- Purpose limitation
- Data minimization
- Accuracy
- Storage limitation
- Integrity and confidentiality (security)
- Accountability
Personal data includes identifiable information such as economic factors, cultural and ethnic identifiers, mental and physical health, and geographic location.
How Do You Know If a People Counting Software is GDPR Compliant?
Most people counting systems are GDPR compliant as they cannot collect personal data and only gather anonymous information like footfall count, dwell time, occupancy levels, traffic patterns, and view directions.
To be GDPR compliant, people counting service providers must not collect or store personally identifiable information, seek permission to use and store personal data, and implement data security in every process and product.
The Vemcount software is 100% GDPR compliant as it does not collect or store any personally identifiable information, and all collected data is anonymous and used to improve business efficiencies and customer experiences.
Vemcount uses high-grade encryption, secure VLANs, firewalls, and IDS/IPS, as well as dedicated cloud security from Prueba CyberSecurity to ensure data security. Companies must follow GDPR guidelines regardless of their location if they collect data from European residents. Subjects have the right to request access to the data companies hold on them according to GDPR laws.
With us, you are always certain that your data is secure and safe.
