Nobody has ever said "I love standing in queues." That is why queue management technology exists.
A long, slow-moving queue can significantly affect the decision to stay or leave a particular store or service provider. Time is money, and in today's fast-paced, on-demand economy, neither can be wasted. Almost every industry faces the challenge of controlling queue length or wait times, and they understand the detrimental impact these factors have on customer experience and sales opportunities.
So, what are they doing about it? Let's find out.
How Does Queue Management Work?
Queue management is an alert system connected to a people counting sensor that quantifies queue demand in real-time and notifies staff when certain predetermined variables, such as queue length or time, are exceeded.
People counting sensors can be installed above checkout counters to count the number of customers in line, how long they have been waiting, the number of customers being served, and the time it takes to complete the checkout process.
The data are available in real-time on analytics dashboards, such as Vemcount, that use built-in predictive algorithms to provide advance notice on how many checkouts or service points will be needed to meet demand.
Retailers and shopping malls, for instance, use footfall counting to understand customer behavior and measure KPIs like conversion rate, visitor traffic count, dwell time, and in-store visitor flow.
Municipal authorities use footfall counting to prevent overcrowding, monitor health and safety mandates, and make quick and well-informed decisions.
How Does Queue Management Benefit Businesses?
The benefits of people counting and queue management systems include enhanced customer service, improved efficiency, and reduced costs. With this intelligence, businesses can react to customer demand more efficiently, expedite the checkout process, reduce waiting times for customers, and improve the overall shopping experience.
Queue management predictive analytics enables managers to foresee busy periods and quiet periods and deploy staff and resources more efficiently and only when necessary. Real-time notifications can also be sent to alert on-premise staff when more cashiers are required to speed up checkout or attend to customers who require service.
Stay Cost- and Resource-Effective
By understanding customer behavior, businesses can shape a customer journey where customers do not have to wait in long lines or where live data about wait times is communicated to them via live stream. This approach helps keep customers happy and content, driving conversion rates and boosting revenues.
Queue management systems can also improve safety and security, particularly in situations where social distancing is essential. These systems can detect the distance between people in line and send alerts when a safe distance is exceeded.
To find the most dynamic and powerful queue management solution, Vemcount is a unique, configurable, and user-friendly software solution that provides reliable data to make informed decisions that positively impact sales and customer experience.
Contact Vemco Group to find out how we can help boost sales and keep your customers smiling
