HiFi Klubben Optimizes Its Business

When we first connected with HiFi Klubben, they were already familiar with the concepts of data analytics and people counting. They had previously tried various counting solutions, ranging from infrared to Wi-Fi devices. However, each time they faced the same issue of unstable and hypersensitive counting devices that resulted in unreliable data. Additionally, they wanted an automated solution that could eliminate manual count entry.

HiFi Klubben had the following questions:

• How do we ensure that our sensors are online and stable in all our stores?
• How do we obtain valid traffic data that are automatically reported into our ERP system?
• How do we measure if our employees are converting visitors into customers?

To fulfill HiFi Klubben's need for reliable traffic data, high-quality 3D sensors were necessary. By incorporating sensors into all chain store entrances and integrating them with our unique software solution, HiFi Klubben now has access to numerous actionable key traffic figures with a minimum accuracy rate of 98%.

Each store and its management have access to these key figures on their individual dashboards and in tailored reports. Moreover, the traffic data is automatically reported into the company's ERP system via Vemfusion, where it is combined with sales figures to calculate conversion rates automatically.