There has never been a more crucial time to find cutting-edge solutions to keep the physical retail sector competitive than in the era of online shopping.
Owners of physical businesses, like retailers or mall managers, are looking for strategies to retain customers who are drawn to the online buying experience. Most business owners have one unanswered question: how?
Making Counts that Matter
The practice of "people counting" has been around for a while. Sensors that count people are effective tools for gathering important customer information, including demographics, customer journeys, customer behavior, and much more.
If you want to increase sales and stay competitive, you must know as much as you can about your visitors or customers. Why? Read on.
Targeting Your Demographic
High-accuracy sensors gather information about your customers, such as their gender and age. When developing efficient marketing tactics, it is critical to understand how your incoming visitors are split by gender. When developing efficient marketing tactics, it is critical to understand the gender distribution of your incoming visitors.
This knowledge enables you to modify your marketing efforts to fit your incoming traffic in ways that encourage customers to make purchases. Marketing strategies based on facts rather than intuition is likely to increase sales, since your customers are being subconsciously persuaded to buy.
Heatmaps and the Customer Journey
You can get visual representations of people's movement patterns, including dwell zones and popular places, by deploying people counting sensors across the whole of your facility. Through integration with the sensors, our all-inclusive data analytics software, Vemcount, distributes this data to you.
Our software creates heatmaps, which display the "hot" and "cold," or most and least frequented, areas of your store. Additionally, you can see tracking maps, which display each visitor's entire customer journey.
You will be able to place advertisements in the best locations thanks to this understanding, which will further enhance your marketing efforts. It will also help you manage your layout efficiently by providing the information you need to design a store that meets typical traffic patterns.
Conversion Rate & Other Essential KPIs
You can gather useful sales KPIs in real-time, such as conversion and capture rates, by seamlessly integrating our software with your choice of POS system.
This will help you precisely understand how sales data and footfall traffic relate to one another. It is a useful method for evaluating the success of your choices in marketing, layouts, and other areas.v
Overcome Your Digital Transformation Challenges
Installing people counting sensors in your place of business has countless benefits. You can precisely identify your consumers and their demands by using analytics software, like Vemcount, to analyze the data you have already collected. You will also be able to target them more effectively once you know who they are and what they need.
You can find strategies to increase revenues if you start targeting your customers based on data rather than gut feeling.
With us, there is no more guesswork. We help you future-proof your business in the age of online shopping, by digitizing your physical store with people-counting sensors.
Ready to get started?
Get in touch today!
