As businesses look for ways to improve their operations and increase profits, they often turn to technology to help them achieve these goals. One area where technology has been particularly useful is in people counting, which allows businesses to track the number of people entering and exiting their premises. However, not all people counting solutions are created equal, and businesses that rely on outdated or inaccurate solutions that are often based on WiFi sensors, may be paying a high cost.
One of the most significant costs of an outdated people counting solution is inaccuracy. Old technologies may rely on manual counts or outdated sensors that are prone to errors. This can lead to incorrect data being collected, which can have a range of negative consequences. For example, if a business is using inaccurate data to make decisions about staffing levels or marketing campaigns, they may be wasting money on unnecessary expenses or missing out on potential revenue opportunities.
WiFi counting solutions are becoming a popular choice among businesses due to its cheaper cost. Apple, for instance, has implemented a feature called "Private Address" for Wi-Fi networks to enhance user privacy. This feature generates randomized MAC addresses when connecting to different Wi-Fi networks to make it more difficult for advertisers and tracking systems to monitor a user's movements across different locations. This makes WiFi counting solutions severely vulnerable to inaccuracies and invalid data.
Fun Fact: Vemco Group strives to build their solutions on the newest and most advanced sensor technologies, allowing us to ensure a minimum of 98% accuracy in all our data collection. We have actively decided to avoid cheaper solutions like WiFi tracking and counting, to provide the best possible product for our customers. Thus, you never have to worry about inaccurate data or unstable sensors with us.
Another cost of an outdated people counting solution is the time and effort required to maintain it. Older technologies may require frequent manual calibration or maintenance, which can be time-consuming and costly. Additionally, if the solution is not integrated with other systems, such as POS or inventory management systems, it may require manual data entry or additional staff to manage.
Fun Fact: Vemco Group uses advanced stereoscopic AI sensors, as well as LIDAR sensors eliminating the need for costly and time-consuming maintenance. The solution is also fully integrated with other systems, such as BI and POS systems, which streamlines data collection and reduces the need for manual data entry.
Flexibility is Key
An outdated people counting solution may also be less flexible than newer technologies. For example, some older solutions may not be able to distinguish between adults and children, or they may not be able to count people accurately in certain lighting conditions or when there are obstructions in the way. This lack of flexibility can limit a business's ability to make data-driven decisions and may prevent them from optimizing their operations.
Fun Fact: Using marketing-leading sensor technology, Vemco Group can distinguish between gender, as well as adults and children, while accurately counting people in a wide range of lighting and weather conditions - even when there are obstructions in the way.
Finally, an outdated people counting solution may not provide the same level of security as newer technologies. For example, older solutions may not be able to protect data from cyber threats or may not be compliant with data privacy regulations. This can put a business at risk of data breaches, fines, and other legal consequences.
Fun Fact: The sensors used by Vemco Group collect anonymized data, which protects the privacy of individuals entering and exiting the premises. The solution is also compliant with data privacy regulations, which helps businesses avoid legal and financial consequences associated with data breaches.
An outdated people counting solution can be costly for businesses in a variety of ways. From inaccuracies to maintenance and security concerns, these solutions can limit a business's ability to make data-driven decisions and optimize their operations. As such, it is important for businesses to regularly review and update their people counting solutions to ensure they are getting the most accurate and useful data possible.
There is a tendency among customers to opt for the cheaper WiFi solutions. Often, it can take up to a year, before they realize that their data is in minus and severely inaccurate.
Vemco Group offers a modern, state-of-the-art people counting solution that addresses many of the issues associated with outdated technologies. Our solution is built on advanced, stable sensors and detailed analytics for highly accurate data. Furthermore, the solution is easy to install and maintain, while being designed with security and privacy in mind.
Ready to replace your outdated system for a modern and accurate solution?
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