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    Limeira Shopping Predicts Industry Trends

    Limeira Shopping Predicts Industry Trends

    Limeira Shopping, founded on November 22, 2012, and managed by WE9 - one of the leading administrators in the sector - stands out for its innovation and is recognized for providing high-quality entertainment in the Limeira region. With 23,208 square meters of gross leasable area (GLA), it boasts a diverse and extensive mix of stores, as well as a distinguished gourmet area with well-established restaurant brands in the market.

    Additionally, it offers a robust indoor service area with facilities like Poupatempo and Detran.

    In collaboration with the attentive Limeira Shopping team, we have installed sensors at all entrances and access points of the establishment. Now, it is possible to know, in real time and with precision, not only how many customers have entered and are inside the mall but also to analyze this data on a zone level. This allows them to understand, for example, whether the gourmet dining area has more visitors and identify peak days for mall traffic.

     

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    You're Only As Good As Your Customers Say

    Matheus Lara Limeira Shopping

    Matheus Lara

    Marketing Coordinator

    Limeira Shopping

    This detailed analysis allows us to plan our marketing actions, promotions, and events with much more accuracy. We know exactly how many people were present, at what times of the day, and how they moved through the different areas of the mall.

    Problem

    Limeira Shopping felt the need to acquire technology that would provide real-time and accurate visitor counts in the mall's common and service areas to adjust its campaigns and event promotions accordingly.

    Their main concerns were:

    • How do the outdoor events affect the flow of visitors inside the mall?
    • Which entrances experience higher traffic? The common area entrances or the service area entrances?
    Solution

    Today, all the mall's entrances and gates are equipped with people counting sensors, allowing precise monitoring of the number of visitors in any area of the establishment and categorizing them by day, hour, etc.

    This enables the team to improve their internal marketing strategies and future event promotions. The data analytics provided by Vemco Group gives Limeira Shopping a powerful tool to continuously enhance each customer’s experience, enriching relationships and increasing visitor return rates.

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