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    Jorcks Ejendomsselskab Improves Tenant Strategies

    Jorcks Ejendomsselskab Improves Tenant Strategies

    Jorcks Ejendomsselskab is a prominent real estate company located in Copenhagen, Denmark. Founded in 1918, the company specializes in developing and managing high-end commercial and residential properties in the city center. One of Jorcks Ejendomsselskab's most well-known properties is Jorcks Passage, a historic arcade located in the heart of Copenhagen's shopping district, Strøget. Learn how this area has been equipped with people counters and how it has provided valuable insights to the company.

    When Bjarke Bendix Cloos took on the role as Director of Jorcks Ejendomsselskab, he knew he wanted a people counting solution. He had been familiar with the phenomenon during his time in the mall industry. So, he asked his old acquaintances who to choose as a provider, and everyone had recommended Vemco Group.

    In collaboration with Jorcks Ejendomsselskab, we installed weather-resistant outdoor sensors in three key locations to track the visitor flow in real-time. This has given Bjarke and Jorcks the opportunity to understand the use and popularity of their beloved shopping street. Now, the company can improve their tenant strategies, as they are in possession of valid footfall data that can be used in tenant negotiations.

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    Bjarke Bendix Cloos Avatar

    Bjarke Bendix Cloos

    Director

    Jorcks Ejendomsselskab

    "In collaboration with Jorcks Ejendomsselskab, we installed weather-resistant outdoor sensors in three key locations to track the visitor flow in real-time. This has given Bjarke and Jorcks the opportunity to understand the use and popularity of their beloved shopping street. Now, the company can improve their tenant strategies, as they are in possession of valid footfall data that can be used in tenant negotiations."

    Problem

    Jorcks Ejendomsselskab wanted a people counting solution, which would allow them to utilize footfall data to enhance their communication with tenants in Copenhagen's busiest shopping street. They needed concrete data regarding the number of visitors and the general use of their locations.

    While looking for a solution provider, Jorcks had raised the following questions:

    • How do we accurately count the pedestrians in our key locations and keep an easy overview of these numbers?
    • How do events, annual vacations/breaks, and tourist seasons affect the visitor numbers?
    • Can we draw in new tenants using the data collected?
    Solution

    We strategically placed our people counting system at three vital locations. Now, Jorcks is able to make informed decisions, attract new tenants, and track visitor numbers in real-time.

    The company can now keep constant track of their visitor numbers and use these in their daily operations and for future planning.

    The data, Vemco Group has provided, helps Jorcks improve their shopping street and give visitors a unique experience when coming to Copenhagen.

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