We're excited to introduce the next generation of VemTrack, our map-based analytics experience for understanding how people move through physical spaces.
Track combines floorplans, zones, sensor data, visitor journeys, heatmaps, live metrics, movement visualizations, and flow analysis into a single workspace designed to make location analytics easier to understand and act upon.
Instead of relying solely on reports and tables, Track allows users to visualize activity directly on top of their own floorplans, making it easier to identify patterns, understand visitor behavior, and optimize physical environments.
This launch introduces several major improvements and new capabilities across the platform.
The map editor has been rebuilt from the ground up.
Users can now create, edit, and manage map elements more efficiently with improved drawing tools, multi-select editing, element duplication, undo/redo functionality, simplified configuration, and enhanced data source connections.
Track now supports locations with multiple floors.
Users can upload and manage multiple floorplans, reuse existing maps as floors, switch between levels during analysis, and create a unified view of larger locations.
Track now includes configurable alert rules directly within the map experience.
Users can define thresholds for selected metrics and receive visual indications whenever values move above or below expected levels.
Previously, Heatmaps and Tracking could only be viewed one hour at a time.
With the new Track experience, users can analyze movement and activity across entire selected periods, making long-term pattern analysis significantly easier.
Metric cards, map overlays, visual indicators, and analytics displays have all been upgraded to provide clearer insights directly within the map experience.
The analytics pages for journeys, flow analysis, and path analysis have been available for several months and are now fully integrated into the new Track experience, creating a single connected workspace for exploration and analysis.
As part of this launch:
VemTrack is our software's dedicated workspace for visual location and tracking analytics.
It helps organizations understand how people move through stores, shopping centers, airports, public venues, workplaces, and other physical environments by connecting visitor data directly to floorplans.
Track enables users to:
The Track landing page provides a central place for managing all maps.
Users can:
Track supports both single-floor and multi-floor locations.
Users can:
The Map Editor is where Track analytics begin.
Users can create and configure:
Area-based measurement regions used for visitor behavior and dwell analysis.
Line-based measurements used for entrances, exits, and directional movement analysis.
Point-based map elements for sensor locations and metric visualization.
Editor capabilities include:
The Sensor Data page displays live and historical metrics directly on the map.
Users can:
This view is ideal for operational monitoring and rapid issue identification.
The Sensor Information page focuses on map elements and device information rather than metric monitoring.
Users can:
Track now includes alert-based monitoring.
Users can:
Alerts help teams identify operational issues as they happen.
Heatmaps visualize where activity is concentrated across a floorplan.
Users can:
Heatmaps make it easy to identify hotspots, bottlenecks, and underutilized spaces.
The Tracking page visualizes visitor movement across the map.
Users can:
Tracking helps reveal how visitors move through spaces, where they stop, and how movement changes throughout the day.
User Journeys focuses on individual visitor behavior.
Users can:
User Journeys helps answer questions such as:
Visitor Flow provides a high-level view of movement between zones.
Users can view:
This provides a broader understanding of visitor behavior across an entire location.
Visitor Path Analysis allows users to build custom visitor funnels.
Users can:
This makes it possible to understand how visitors progress through important areas and where drop-offs occur.
Track is designed as a single connected workspace rather than a collection of separate tools.
Key highlights include:
By bringing maps, sensors, analytics, and visitor behavior together in one visual environment, Track helps organizations turn location data into actionable insights faster than ever before.
Want to join the fun? Get a free consultation regarding your business needs and see how VemTrack can elevate your operations and boost sales. Book your demo today.