SmartaSaker is a Swedish company based in Stockholm, renowned for offering a unique selection of innovative and practical gadgets that make everyday life easier. Since its inception, the company has prided itself on creativity, with a focus on clever solutions that solve everyday problems. Their flagship store in Stockholm is a hub for gadget enthusiasts, but like many retail businesses, SmartaSaker wanted to improve the way they understand customer behavior and optimize their in-store performance.
To achieve this, SmartaSaker partnered with Vemco Group to leverage people counting technology and integrate it with their existing POS system from Sitoo. This provided them with real-time insights into store traffic, customer behavior, and conversion rates, enabling them to make data-driven decisions that enhance both the customer experience and store efficiency.
The collaboration between SmartaSaker and Vemco Group was focused on empowering the store with actionable insights through a comprehensive data analytics platform. Vemco Group installed people counters in the Stockholm store, tracking footfall and integrating the data with sales figures from their POS system, Sitoo. This integration provided SmartaSaker with real-time visibility into conversion rates, offering a clear picture of how in-store traffic translates into sales.
With access to daily, weekly, and monthly reports on visitor numbers and conversion rates, SmartaSaker could monitor store performance more closely than ever before. This data enabled them to make informed decisions about marketing, opening hours, and store layout, ultimately enhancing the overall efficiency of their operations.