BROEN Shopping Optimizes Daily Operations

In 2017, BROEN Shopping was established in the center of Esbjerg, Denmark, offering a vast area of 29,800 m2 with 60 stores that showcase various products from fashion to culinary delights. Discover how Vemco Group assists BROEN Shopping in streamlining their day-to-day operations by equipping them with real-time data via Vemcount.

The key to success lies in customer focus. Through a close dialogue with BROEN Shopping and observational research on customer behavior at the various entrances in the shopping mall, we chose a customized solution with three different types of sensors.

These sensors are all integrated with our software, which analyzes data and presents accurate visitor numbers. This solution allows BROEN Shopping to gain accurate, real-time knowledge about the number of people entering and leaving the shopping mall, thereby enabling effective decision-making regarding marketing and layout.

BROEN Shopping can now:

• Use our built-in alarm system to ensure that the mall's occupancy levels are upholding safety regulations.
• Reduce waiting time and improve customer service by using historical data to plan the allocation of staff for one-day activities.
• Evaluate the attraction and success of events based on in/out visitor counts.