What is tracking · What is customer flow · What are heatmaps · Path analysis · How do people move through the space · Zone-to-zone movement
Tracking (flow analysis) looks at how people move through a space rather than just counting them at the door. Where people counting answers "how many," tracking answers "where do they go and in what order."
Flow / paths: common routes visitors take between areas.
Zone-to-zone movement: how many people move from one zone to another (e.g. entrance → promotion → checkout).
Heatmaps: visual representation of where people concentrate or linger.
Capture rate: the share of passers-by who actually enter, often used at storefronts.
Tracking insights support layout decisions, product placement, staffing, and measuring whether a display or campaign changed behaviour.
[VERIFY — Vemco to confirm] Which of these are productised in Vemcount today (heatmaps, path/flow analytics, zone-to-zone) vs hardware-dependent (e.g. Xovis multi-sensor tracking). List the exact feature names and any add-on/module requirements. Confirm GDPR/anonymisation handling for tracking.
Brezze AI — Queue management & dwell time explained
Brezze AI — Hardware & sensors
GDPR