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People counting (footfall) explained

Written by Vemco Support | Aug 19, 2026, 1:03:53 AM

Questions this answers

What is people counting · How does footfall counting work · What is a footfall count · How are visitors counted · Entry and exit counting

Answer

People counting (also called footfall counting) is the measurement of how many people pass a defined point — typically an entrance — over time. Sensors detect each person crossing a counting line and record it as an entry or an exit.

Key points in Vemcount:

  • Entries and exits are counted separately. Footfall usually refers to entries (visitors coming in).

  • Sources matter. A Location combines all entrances; an Entrance shows one door; a Zone counts an internal area. Choose the source that matches your question.

  • Live Inside is derived from entries minus exits, giving a real-time occupancy figure.

  • Data can be viewed at 15-min, 30-min, hourly or daily intervals, summed or averaged.

Footfall is the foundation for most other metrics — conversion, capture rate, dwell, and occupancy all build on an accurate count.

[VERIFY — Vemco to confirm] Stated counting accuracy (e.g. "98%+"), and whether bidirectional/line-crossing or 3D stereo counting is the standard method per sensor type.

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