Offline, retailers struggled when it came to collecting data from physical retail stores. However, this has changed in recent years with the evolution of the Internet of Things (IoT) and related technologies.
Offline, retailers struggled when it came to collecting data from physical retail stores. However, this has changed in recent years with the evolution of the Internet of Things (IoT) and related technologies.
Challenging the traditional extended lease models and large transaction-based flagship stores that shopping malls rely on for income, pop-up stores are becoming more and more popular with landlords, retailers, and customers alike.
With an in-depth understanding of who your customers are, what they want, and how they behave in your store, you’re better equipped to meet their demands and create satisfying experiences they will never forget.
The concept of gender marketing emerged decades ago when marketers realized that insights from gender studies showed that gender-specific differences in consumer behavior presented valuable marketing opportunities.
Consumer demands today include controlled social distancing, mask-wearing and sanitizing, as well as product and service accessibility. Customers want to feel safe; they don’t want to struggle to find what they need, and they want to be served promptly.
