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Heatmaps are a graphical representation that helps retailers understand how customers use their brick-and-mortar stores. The data generated at these physical stores help retailers better understand how customers browsed, shopped, lingered, and for how long.
The concept of gender marketing emerged decades ago when marketers realized that insights from gender studies showed that gender-specific differences in consumer behavior presented valuable marketing opportunities.
Some technology solutions like WiFi analytics are no longer able to offer the accuracy or functionality needed to compete with artificial intelligence and machine learning innovations disrupting the Footfall Counting industry today.
From the moment customers enter your store, their journey begins – with store layout, product placement, available floor staff, marketing campaigns, and queues as the road signals that will define a pleasant trip (or an unpleasant one!).
Retail Analytics provides in-depth insights on consumer behavior, patterns, and preferences to help you create compelling customer journeys and successful marketing campaigns.