Heatmaps are a graphical representation that helps retailers understand how customers use their brick-and-mortar stores. The data generated at these physical stores help retailers better understand how customers browsed, shopped, lingered, and for how long.
A retail analytics solution uses non-invasive and anonymous customer tracking sensors to monitor how many people are coming through your doors, their age and gender, where they browse, what products they are interested in, how much time they spend, and much more.
