The concept of gender marketing emerged decades ago when marketers realized that insights from gender studies showed that gender-specific differences in consumer behavior presented valuable marketing opportunities.
Learning how to engage customers from different demographic profiles more effectively is proving to be a significant benefit for retail stores, and footfall counting technology is the key to unlocking those benefits.
A retail analytics solution uses non-invasive and anonymous customer tracking sensors to monitor how many people are coming through your doors, their age and gender, where they browse, what products they are interested in, how much time they spend, and much more.
