Pedestrian Insights

Get access to quantitative insights about the number of visitors by using pedestrian counters sensors. Vemcount will provide valuable information about visitor traffic and flows, and in-depth knowledge of pedestrian area usage.

Street traffic and occupancy

Occupancy area, visitor traffic, demographics & more

Our outdoor Pedestrian Counters track a wide range of reliable data in any environment and deliver unparalleled accuracy and security.

From a city's most famous attraction to what happens in an emergency, Vemcount enables Municipal authorities to make quick and well-informed decisions.

Discover if your efforts and activities positively return your marketing investment and how eventual changes in the streets may impact visitor behavior

Street traffic flow

Understand how different events and activities influence the number of visitors in the city by comparing footfall data from different periods

Do you need insight into how your public space and visitors use it so you can have a factual basis for the future development of the place?

When you install our weather-resistant sensors at relevant entrances and exits to the city's main pedestrian street, you have the opportunity to measure the exact number of passersby.

With Vemcount, you have a better understanding of the use of the pedestrian street. You will compare different periods with each other, which gives a real sense of how various events and activities affect the city's number of visitors.

You also compare demographic data to know how many children compared to adults use the pedestrian area.

Discover what Vemcount's Pedestrian Counting tool can do:

Count the number of people entering
and existing a pedestrian area
Find out how traffic corresponds to changes
in the weather with the report module
Explore peak times of the area per year
month, week, day, and hour
Understand how major anchor stores
impact traffic flow
Measure special event attendance and
evaluate the activities based on traffic
Follow the heat map to understand the usage
of the pedestrian area across different periods
Measure dwell time and identify hot and cold
zones in real time or in a specific period
Measure the commercial potential of an area or
the impact of openings/closings
Identify and exclude irrelevant objects from counts,
for example, bicycles
Exclude or get separate counts children and adults, and discover the gender distribution to profile customers even better
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It is no secret that we are all feeling the economic impact of the world situation in our everyday lives. With the increasing prices on everything from food to gas and electricity, the willingness to buy among consumers has witnessed a global decrease.

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“As the new Country Manager, I will help Vemco grow in Sweden, hopefully gaining more customers, partners, and employees in the area,” he says and continues: “The Swedish market is huge and very exciting. There is a definite need for the products Vemco Group offers”.

Per-Olof Vemco Group

Many years in the business have given Per-Olof Andersson a strong foothold at Vemco Group, stepping in as the new Business Development Manager. With his newfound position, residing and operating in Gothenburg, Sweden, Per-Olof will handle the shopping mall industry in the Nordics and Baltics.

"We use Vemcount to measure the traffic at our entrances, so we get an idea of where the customers come from and when the number of visitors peaks during a day, week, month or year. This gives us, among other things, a tool for planning our marketing and activity calendar and subsequently evaluating on these activities."

Janni Baslund Dam - Mall Manager, BROEN Shopping
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