Here is a pattern almost every multi-site retailer recognises: the analytics platform has excellent adoption at head office and almost none on the shop floor. District managers log in weekly. Category managers pull exports. And the people who actually greet the visitors being counted - the store teams - see the numbers rarely, late, or filtered through a Monday email that half of them never open. The data exists. It just stops travelling one step before the people who could act on it that same day.
The Vemco and Ziik integration is built to fix exactly that step. Vemco compiles footfall and revenue data - per physical store and for the webshop - into daily and weekly performance reports, and publishes them directly into Ziik as posts. Ziik is the Danish internal communication and social intranet platform built for frontline teams, the employees who do not sit at a desk, used across retail, hospitality and transport. If your teams already open Ziik every morning to check shift notes and announcements, yesterday's visitor and revenue numbers are now sitting in the same feed. No separate analytics login, no dashboard training, no "please remember to check the BI tool."
If you have read the generic articles on footfall analytics, you already know the arguments: conversion rate beats raw sales as a performance measure, staffing should follow traffic curves, year-on-year comparisons expose trends that weekly sales hide. None of that is controversial anymore. The unsolved problem in most chains is distribution. Analytics only changes behaviour when the people on the floor actually see it - and in practice, "see it" means it appears in a channel they already use, at a time they already look, in a format that takes under a minute to read.
Every extra login is a filter. Give a store manager a BI tool with a separate password and you will get perhaps a handful of active users per region. Put the same numbers into the comms app where they already read the head-office announcement and the shift swap request, and reading the report becomes part of the routine rather than an additional task. That is the entire design logic of this integration: the data direction runs from Vemco to Ziik, and the reports arrive as posts in the flow of internal communication that already exists.
The reports are not a screenshot of a dashboard. They are structured performance posts with the numbers frontline teams and managers can act on:
The cadence is automated: daily and weekly. That word "automated" carries more operational weight than it sounds. Manual reporting routines are reliable right up until the person who runs them is on holiday, changes roles, or gets pulled into a project. Automated cadence means the reports arrive regardless - Monday's weekly summary is there whether or not anyone at head office remembered.
The first customer live on the integration is Danish home furnishing retailer Daells Bolighus, receiving automated daily and weekly reports in Ziik covering both their physical stores and their webshop. Their teams start the day knowing yesterday's numbers - which is a materially different operating rhythm from finding out at the end of the week what the beginning of the week looked like.
Importantly for anyone reading this with a budget decision to make: the integration was built to be reusable and is available for other customers. This is not a one-off custom project you would need to fund from scratch. If you run Ziik and you count traffic with Vemco - or are considering either - the connection between them already exists.
Here is something implementers learn quickly and vendors rarely mention: when performance numbers become visible to store teams for the first time, the first two weeks are dominated by questions about the data, not the performance. "Does the counter include staff walking in?" "Why does the webshop show revenue at 2 a.m.?" Plan for this. Brief store managers before the first post lands, explain what is counted and how, and treat the early questions as engagement rather than resistance - because a team interrogating the numbers is a team that has started to care about them. Chains that skip this briefing tend to get a month of scepticism; chains that do it get buy-in almost immediately.
Data quality underpins that trust conversation. Vemco's platform is sensor-agnostic, processes more than 85 million counts per day across 2,000+ customers in 95+ countries, and comes with a contractual minimum of 96% counting accuracy - typically 98–99% in practice when conditions such as lighting, store layout and visitor behaviour allow. When a store manager asks whether the numbers can be trusted, that contractual floor is a concrete answer, not a marketing claim.
For operations, the case is straightforward: performance transparency reaches the shop floor where communication already happens, and district managers stop spending Monday mornings assembling comparison decks. For HR and internal comms teams, there is a quieter benefit. Frontline engagement surveys consistently flag the same complaint - "we never hear how we're doing." A daily performance post is a direct, low-cost answer to that, and it gives store managers a natural, recurring talking point for the morning huddle: here is yesterday, here is last year, here is what we do about today.
Vemco Group has been building open data analytics for physical retail since 2005 in Denmark, and this integration reflects a conviction the company has held for years: collecting accurate data is the easy half of the job. Delivering it into the app employees already use closes the last mile between data and daily action - and the last mile is where behaviour actually changes.
Want your footfall and sales reports delivered straight into your internal comms platform? Whether you are already on Ziik or evaluating how to get performance data in front of your frontline teams, contact us at vemcogroup.com/contact-us and we will show you how the reusable Vemco and Ziik integration would look with your stores and your webshop in the feed.