Outlet Village Sofia has partnered with Vemco Group to establish Bulgaria’s first fully data-driven outlet village - setting a new benchmark for retail analytics and visitor intelligence in the region.
Located within XOPark Sofia, the largest retail park in the Balkans with more than 55,000 m² of retail space, the new outlet destination is designed around performance, transparency, and long-term growth.
The partnership establishes a shared data foundation across the entire outlet village, delivering real-time insights into:
By integrating visitor analytics into the core infrastructure, the destination gains full visibility into how people move, shop, and engage across the retail environment.
For landlords and asset managers, reliable retail data supports strategic leasing decisions, performance optimization, and transparent collaboration with tenants.
For retailers, accurate visitor insights strengthen conversion analysis, staffing decisions, and campaign evaluation.
This unified approach enables smarter retail operations and long-term asset value growth.
Developed and managed by Trinity Capital, Outlet Village Sofia is strategically positioned near Sofia Airport, Business Park Sofia, and major international road connections.
By embedding data analytics into the foundation of the project before opening, the outlet village ensures scalability, adaptability, and performance optimization from day one.
“Retail performance doesn’t improve with more data. It improves with shared clarity.”
With this partnership, Outlet Village Sofia becomes a leading example of how retail destinations can use visitor intelligence to drive sustainable growth and measurable results.
Download full press release here.