Retail analytics is a data driven intelligence, providing insights about customer behavior. For supermarkets, short queues and high customer service levels are some of the ways to build customer loyalty.

Discover the popular areas and aisles your customers are being attracted to within your supermarket and eliminate dead zones. With Vemcount, you’ll get a tool that helps you optimize conversion rates, product placements, store layout and marketing activities.

Generate real time alerts to know when to open a new checkout counter, reducing queue lengths and waiting time.

How Vemcount benefits Supermarkets

Measure visitor traffic and explore peak times per year, month, week and hour to deploy staff more effectively and to forecast queue demand

Monitor performance and generate real-time alerts, when a count exceeds a certain level, e.g. queue length and allocate staff accordingly

Identify the percentage of shop-in-shop visitors whom also enter the supermarket

Exclude or get separate counts for children and adults, and discover the gender distribution to profile customers even better

Get a visual view of traffic flows to understand visitor traffic patterns from a single to multiple supermarkets

Identify and exclude staff and irrelevant objects from counts, such as shopping carts for more valid data

Measure occupancy in your supermarket and its zones to identify hot and cold areas and rate the popularity of departments based on visitors

Measure conversion rate when integrating with POS data and find out what is spend per customer

Get the average dwell time spent in a zone for each visitor, measure queue length, average wait time before being served and customer interaction level to increase customer service levels

Rank your supermarkets’ performance based on visitors and sales data

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