The performance of any shopping mall is highly dependent on visitor traffic. Measuring the traffic is therefore an essential key performance indicator for shopping mall operators wanting to increase operational effectiveness and improve tenancy strategies.
With Vemcount, you’ll get an easy-to-understand and user-friendly report module. See performance for all stores in one report or divide stores into categories, e.g. clothing stores, restaurants and so on.
Tenants can easily report sales figures online from any computer, smart phone or tablet.
How Vemcount benefits Shopping Malls
Measure visitor traffic and explore peak times per year, month, week and hour to optimize staffing, maintenance and security
Monitor performance and generate real-time alerts to ensure that the number of visitors does not exceed the safety precautions
Get a visual view of traffic flows and understand visitor traffic patterns across different time periods from a single to multiple malls
Exclude or get separate counts for children and adults, and discover the gender distribution to profile customers even better
Measure occupancy and get the average dwell time spent in your mall, its floors/zones and entrances to identify hot and cold areas
Integrate with POS data to calculate conversion rate, understand how sales correspond to traffic and to weather changes
Understand how major anchor stores impact traffic flows
Rank stores with each other based on visitor and sales data performance and motivate the stores by sharing the reports
Understand and react on real time service needs, such as toilet cleaning
Exclude irrelevant objects from counts, such as shopping carts, clothing racks and similar for more valid data
We use Vemcount to measure the traffic at our entrances, so we get an idea of where the customers come from and when the number of visitors peaks during a day, week, month or year. This gives us, among other things, a tool for planning our marketing and activity calendar and subsequently evaluating on these activities.
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