Pedestrian Area

People counting provides you with quantitative insights about number of visitors, traffic flows and the usage of pedestrian areas. From a city’s most popular attraction to what happens in case of an emergency, Vemcount enables Municipal authorities to make quick and well-informed decisions.

Understand if your activities and efforts for a pedestrian area have a positive return in terms of marketing investment, and how changes in the streets may change visitor behavior.

Get an understanding of how different events and activities influences the number of visitors in the city by comparing traffic data from different time periods.

How Vemcount benefits Pedestrian Areas

Count the number of people entering and exiting a pedestrian area

Find out how traffic corresponds to changes in weather with the report module

Explore peak times of the area per year, month, week and hour

Measure special event attendance and evaluate on activities and events based on traffic

Get a visual view of traffic flows and understand the usage of the pedestrian area across different time periods

Understand how major anchor stores impact traffic flows

Measure dwell time and identify hot and cold zones in real time or for a specific time period

Measure the commercial potential of an area or the impact of store openings/closings

Exclude or get separate counts for children and adults, and discover the gender distribution to profile customers even better

Identify and exclude irrelevant objects from counts, e.g. bicycles

We have been satisfied with our collaboration with Vemco Group A/S, which has shown us, that it is possible to reliably and professionally monitor pedestrians on our shopping street. We see a great potential in developing and running our city better based on the insights that Vemco Group A/S has given us.

Jacob Høffer LarsenProgram Manager Smart City Odense, Odense Municipality

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