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Global
Earlier this month, we revealed why retailers are bringing out Christmas items earlier and earlier for each year (read more). And speaking of Christmas, let’s just take a quick look on the most popular shopping day of the year, Black Friday. In 2017, it was stated that every third purchase in Denmark on the world’s...
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A recurring annual event in our calendar is MAPIC, the ultimate trade show for the international retail industry. The fair takes place on November 13-15 and with only four weeks left of waiting, the countdown has begun. We’re looking forward to exhibit among several thousand like-minded retail enthusiasts and to demonstrate how Vemcount can help...
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Power up with data insights. That was the theme for yesterday’s Experian Innovation Summit 2019, where our analysis and marketing department participated. As Experian writes, all modern companies have access to big amounts of data, but far from all have the resources or ability to gather and analyze their data. Therefore, it is not the...
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We always see a big discussion among consumers, when retailers bring out their Christmas merchandise and candy, cause isn’t it a little too early? After all, retailers aren’t the only early birds. In a study conducted by Facebook, they reveal that consumers like, share and comment on posts related to Christmas earlier and earlier for...
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As a provider of a product that delivers key insights to industries that are constantly undergoing changes, it is a must that we are always up-to-date with our customers and meet their challenges. After an inspiring meeting with the Danish retail expert, Alice Monberg, we have gained a truly unique insight into one of the...
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Today’s retail paradigm has shifted to focus largely on people rather than on the product. The success of retailers is to a larger extent determined by how a product is sold rather than the product itself. Particularly for traditional retailers of brick-and-mortar stores, face-to-face interactions and relationship building have become the key differentiators in making...
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While e-commerce is becoming increasingly more prevalent among private consumers, most of the sales are still made in physical stores. In Denmark, e-commerce sales made up 12.5% of the total sales last year (Dansk Erhverv, 2018), which signifies that the days of brick-and-mortar stores are still yet far from over. However, 84% of the Danish...
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