Odense Municipality is the fourth most populous municipality in Denmark. As the birth city of the famous fairytale poet H.C. Andersen, the city prides itself on being the city of fairytales in Denmark. The city offers, among other things, a beautiful scenery, exciting museums and attractions as well as a 3 km long shopping street.
Read the case and find out how Odense Municipality improves the use of the shopping street with Vemcount.
Odense Municipality improves the use
of the shopping street with Vemcount by
Comparing different time periods with each other, which gives a real understanding of how different events influence the number of visitors in the city.
Comparing demographic data about the visitors, which provides insights about the number of children versus adults, who use the pedestrian area.
Getting a better understanding of whether the city spaces in the pedestrian area are optimally designed by looking on how people move, and where they prefer to start and end their journey.
Getting an understanding of how the city is used from easily understandable visualizations, which are interesting both for the municipality as well as the business drivers in the city.
We have been satisfied with our collaboration with Vemco Group, which has shown us, that it is possible to reliably and professionally monitor pedestrians on our shopping street. We see a great potential in developing and running our city better based on the insights that Vemco Group has given us.
Odense Municipality’s challenge consisted of two parts. Being able to access insights on how the citizens and visitors of Odense use the city, and act on these insights based on a valid and factual ground of decision-making rather than a gut feeling. Odense Municipality raised the following questions:
To solve the challenge that Odense Municipality face, it requires sensors that provide accurate measurements of visitors on the shopping street, in all kind of weather, day or night. We have managed this by using sensors that cover heights up to 20 meters unrelated to weather or temperature influences. To measure how the citizens and visitors of Odense use the shopping street, we cover all relevant entrances and exits. We have also implemented advanced height filtration to separate children from adults in the counts. The sensors are integrated with Vemcount, allowing Odense Municipality to follow the number of pedestrians in real time via an online dashboard, just as selected employees receive daily reports that provide a visual and easily understandable overview of the measurements from hour to hour, day to day.
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