How accurate, GDPR-compliant footfall data became the foundation of a partnership built to evolve.
For a retailer the size of KICKS, one of the Nordics' best-known beauty and cosmetics brands, every visitor counts. Knowing how many people walk through the door, and what they do once inside, has become central to how the company plans staffing, designs its stores, and measures success. That is where Vemco Group comes in.
KICKS needed a footfall-counting partner it could genuinely trust. With a large store network, three things were essential: data accurate enough to base real decisions on, responsive support behind the technology, and full GDPR compliance when working with visitor data. Numbers you cannot rely on — or that put privacy at risk — are not worth acting on.
KICKS chose Vemco Group for people counting that is accurate and privacy-compliant from the ground up, capturing insight without capturing personal data. Just as important was the relationship: from the first contact, Vemco's team was hands-on, responsive and invested in getting things right rather than simply installing hardware and moving on. That reliability made the data something KICKS could act on, store by store.
"We chose Vemco because the data is accurate, the support is always there when we need it, and everything is fully GDPR-compliant. It never feels like we are on our own, and we never have to worry about privacy. When we have a question we get an answer, and that makes all the difference when you decide store by store."
— Lena Lidén, Store Operating Manager, KICKS
Accurate data became the foundation of a partnership that keeps growing. What started as reliable footfall counting turned into an ongoing conversation about what the numbers can unlock next — and as the questions from KICKS became more ambitious, Vemco's answers evolved alongside them, the two teams effectively developing together.
The next chapter is already underway. Confident in the precision of their footfall data, KICKS is now moving beyond counting visitors to understanding them. Using VemTrack, Vemco's in-store analytics solution, KICKS will begin to explore how shoppers behave inside the store: which areas draw attention, how customers move through the space, and where the real opportunities to improve the experience lie. Because the analytics are privacy-first, KICKS can deepen this understanding without ever compromising on GDPR. The plan is to prove the value in a live store, then scale from there.
For Vemco Group, the KICKS collaboration shows its philosophy in practice: data analytics, insights, and actions that never stand still. Accurate numbers open the door; a strong partnership keeps it open. As retail continues to change, KICKS and Vemco intend to keep evolving in step, turning better data into better decisions, together.