Fredericia Sports Centre Gains Accurate Visitor Data

Fredericia Sports Centre (Fredericia Idrætscenter), a bustling sports and entertainment facility located in the heart of Fredericia, Denmark, was facing a common challenge shared by many venues of its kind: accurately tracking visitor numbers. Prior to implementing a people counting solution, the center relied on rough estimates to gauge incoming traffic.

However, with the desire to improve operational efficiency and better serve their visitors, Fredericia Sports Centre recognized the need for a more precise solution - which could also provide live data. Of special importance to the centre was the accuracy rate of the implemented sensor technology, as well as its ability to gather diverse data sets, including live data, demographics, walking direction, and more. Furthermore, the solution should offer full integration with their existing systems for things such as staff and event planning.

This is where they came across Vemco Group, who was ready with a solution to satisfy all their needs.

Thanks to Vemco's people counting solution, Fredericia Sports Centre saw tangible improvements across various aspects of their operations:

• Staffing became more streamlined, ensuring that the right number of personnel was available to assist visitors at any given time.
• Event management became more efficient, with resources allocated based on actual attendance numbers rather than estimates.
• The café staff could better anticipate busy periods and adjust their inventory and service accordingly, leading to improved customer satisfaction and increased revenue.
  
• Finally, they were able to streamline their operations through full system and sensor integration, all while gathering accurate live data from their sports centre.