July 19th, 2021

Artificial Intelligence Is Revolutionizing Traffic Data Collection Aimed at Streamlining Traffic Flows

Traffic counting is an invaluable tool for engineers, city planners, state agencies, geography fieldworkers, and public transport managers to optimize traffic flows and passenger loads and plan for future roadways and city layouts. Vemcount’s traffic counter and analytics solution offers actionable insights in real-time into traffic data that matters most to your customers and your bottom line.

With an increased emphasis on the economic, environmental and social benefits of multi-modal traffic networks, traffic counting technology has progressed significantly over the years to provide deeper insight into existing and projected traffic volumes for improved traffic flows and roadway designs.

Vemcount’s traffic counter and analytics solution enables users to register the number of vehicles in real-time or analyze traffic flow over a period; improve service levels based on averaging peak hour data; identify traffic patterns and anomalies; manage passenger loads and public transport routes, and ensure social distancing in public spaces. The technologically advanced 3D sensors can count and distinguish between pedestrians, cars, heavy vehicles, bicycles, trains, and even boats. This enables users to accurately analyze passenger data, user-demand, speed data, directional volumes, time intervals and delay studies, train crossing studies, pedestrian compliance studies, and so much more.


5 Benefits of Traffic Counting


▶︎ Traffic Flow Optimization 

Traffic counters provide insight into traffic data in areas often congested or prone to causing traffic delays or road accidents. Traffic flow analyses make it easy to identify traffic patterns and overburdened routes so that roads can be improved or alternative routes can be provided to manage the load better.


▶︎ Supply and Demand Management

The real-time nature of traffic counting gives public transport operators the information they need to manage passenger load and provides passengers the information they need to avoid standing in queues. As user demand fluctuates, operators can dynamically match the change in demand. This includes sending more or fewer vehicles on a route, building new roadways and transport hubs, and adhering to capacity restrictions related to COVID-19.


▶︎ Social Distance Management

Traffic counting technology can accurately measure the physical distance between people in public spaces and send real-time alerts when the distance limit is breached. You can set up these alerts to automatically sound an alarm or be streamed via a live screen display informing people to maintain distance.


▶︎ Public Transport Occupancy Management

Traffic counter sensors can be placed in vehicles to ensure that load restrictions are respected. As passengers board the vehicle, they are automatically counted, and an alert will be triggered when maximum capacity is reached. Advanced sensors, like the Vemcount 3D camera, can differentiate people from pets or objects and people passing the sensor at the same time with 98% accuracy.


▶︎ City Planning

Traffic counter data are part of the factual information collected by city planners and state agencies before new roadways, and transport hubs are built, where traffic volumes and user-demand influence the location and design specifications. Existing and projected traffic volumes also affect the geometric features of design, such as the lane widths, alignments, and grades. 

Vemcount Analytics provides all of these possibilities and more for parking lots, airports, shopping malls, transportation infrastructure, healthcare facilities, public and educational institutions, and a host of other industries.

Get in touch with us today to find out how to secure your business more efficiently with Vemcount.