Boost your sales with Vemcount Analytics by getting insights into conversion rate, capture rate, sales per visitor, sales per square meter, average basket size, service ratio, and many more KPIs.
Vemcount helps you track your business's metrics and measurables to effectively gauge your retail stores' performance — from people counting and sales conversions to stock levels and spend management – all organized in just one place!
Vemcount integrates to any POS/BI/ERP system.
There are 3 different integration methods:
▶︎ manual upload on an hourly/daily/weekly, or monthly basis;
▶︎ semi-manual, where CSV/excel files are pushed automatically to our FTPS/SFTP;
▶︎ or fully automatic by integrating with any API.
Create your own metrics or KPIs from any data source or different technologies to create interactive, immersive dashboards and reports that provide actionable insights and drive business results.
Enable everyone at every level of your organization to make confident decisions using accurate KPI from Vemcount Analytics.
Conversion rate is crucial to retail store success as it is a direct reflection of how well your marketing and operational strategies are working to drive sales. If you have a high footfall count and a low conversion rate, you know something is wrong.
Suppose you’re running a particular marketing campaign for a new product that is drawing in the crowds but not converting them into sales. In that case, you can take steps to enhance customer engagement about the product, display the product in a more visible area in the store, or lower the price to attract more sales.
The point is that you would not have known there was a problem in the first place without accurate conversion rate data.
Heatmaps are a graphical representation that helps retailers understand how customers use their brick-and-mortar stores. The data generated at these physical stores help retailers better understand how customers browsed, shopped, lingered, and for how long.
Commercial buildings are evolving into smart spaces powered by the Internet of Things (IoT). This approach helps corporations and government agencies optimize processes and increase efficiency through data-driven decisions. Whether it is an office, university, or shopping mall, the footfall data gathered in real-time helps people make the most of their business.
Public washrooms are one of the highest-trafficked areas of any building. As they are relatively smaller spaces, toilets can quickly get crowded and difficult to manage. However, you can optimize washroom maintenance and management with the power of the Internet of Things (IoT), footfall analytics, and related technologies.
"We use Vemcount to measure the traffic at our entrances, so we get an idea of where the customers come from and when the number of visitors peaks during a day, week, month or year. This gives us, among other things, a tool for planning our marketing and activity calendar and subsequently evaluating on these activities."
"We know from the authorities that the queues in supermarkets are a critical place with regard to contagion. As a researcher, I am used to working with data from buildings and people’s movements. It suddenly struck me that if we can give people a visual real-time view of how close they are to each other in the queues, we might encourage them to increase the distance to one another."
Mikkel Baun Kjærgaard - Professor at SDU
"We use Vemcount to measure the traffic at our entrances, so we get an idea of where the customers come from and when the number of visitors peaks during a day, week, month or year. This gives us, among other things, a tool for planning our marketing and activity calendar and subsequently evaluating on these activities."
Janni Baslund Dam - Mall Manager, BROEN Shopping
"Over the years, we’ve tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we’ve found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores (…)."
Henrik Wieben - Country Manager, HiFi Klubben Denmark
