The Best People Counting Technology

We provide market-leading people counting technology to help retailers, malls, supermarkets, or any place with human flows increase profit and enhance their daily business operations.

Vemcount People Counting Software Macbook

Understand Your Store's Performance with People Counting

With the use of high-precision people counting sensors, we count every time a person enters or exits your store in real-time. Through easy integration with your preferred POS system, we give you live insight into how your traffic converts into sales.

This way, you know how well your store is performing and whether your marketing strategies and window displays are having any effect on your numbers. 

Easy POS Integration Lets You Discover Important KPIs

Conversion Rate
Attraction or Draw-In Rate
Sales per Visitor
Average Basket Size
People counter escalators

Discover How Sales Correlate with Footfall Traffic

Historically people counting was used to count the number of people entering an area. While helpful, this information was limited.

Today many companies depend on big data and deep insights to drive accuracy when understanding, making decisions and strategizing.

Data can give you the power to drive business and improve efficiency, and this is what we are here for, to provide a complete solution.

In and out people counting store entrance

Act Based on Facts Rather Than Intuition:

▶︎ View real-time sales conversion via POS integration.

▶︎ Detect time spent in queues and at shop windows.

▶︎ Discover popular and less popular zones via heatmaps.

▶︎ Analyze the performance of your marketing campaigns.

▶︎ Evaluate customer behavior based on verified data.

▶︎ Receive real-time notifications via SMS, e-mail, webhooks, and Whatsapp.

Data Collection
The traffic inside and outside stores is measured and compiled with multiple data sources to provide valuable and accurate information on all aspects of your business.
Retail Analysis
Vemcount integrates data into external ERP-, BI- and POS-systems or into dashboards configured in the cloud to provide real-time performance information.
View KPIs
It is possible to work with different data formats. Analysts and managers can quickly and realistically evaluate KPIs so all decisions are assertive and secure.
Customer Height Filtration

Get to Know Your Customers

The advanced technologies implemented in our sensors detect the gender and age of your incoming visitors. Collecting credible demographic statistics about your customers allows you to target them in efficient and profitable ways. 

Gender recognition lets you profile your customers and make informed decisions on how to target your marketing initiatives directly toward your data. 

With height filtration, you can exclude children from your incoming data, to ensure only potential paying customers are showing up in your analyses. 

Understand Footfall Traffic
Find out how many people visit your store and compare it with the percentage of passersby. Identify peak times during a day, dwell time in specific zones, and the waiting time spent in queues. With footfall tracking, you can make data-based decisions within sales, marketing, and staff management.
Weather Impact
Compare historical weather data with traffic and sales data to form an accurate and data-driven understanding of the correlation between weather and customer behavior. With this knowledge, you can minimize your costs and optimize the allocation of your resources and staff.
Optimize Store Layout
Get insight into traffic patterns in a specific time. Identify hot and cold zones and evaluate the impact of different arrangements to get the most out of each square meter. Track outside traffic to get an overview of how many customers are drawn into your store and if window displays are converting into sales.
Heatmap Floor Plan People Counting

People Counting & Heatmaps

With our Vemtrack solution, ypu can fully understand customer behavior: which areas they are most attracted to, what products they search for, and what motivates them to buy.

The data analysis uncovers which products and zones perform better. With this information in your hand, you can improve the aspects that prompt people to buy.

Dive Into the World of Vemco Group


“As the new Country Manager, I will help Vemco grow in Sweden, hopefully gaining more customers, partners, and employees in the area,” he says and continues: “The Swedish market is huge and very exciting. There is a definite need for the products Vemco Group offers”.


2021 has come to an end, and Vemco Group is ready for a 2022, which hopefully brings exciting new partnerships, innovative launches, and continued customer satisfaction. Along with the rest of the world, Vemco Group is hoping to enter a 2022 less affected by the ongoing pandemic, allowing new opportunities to rise on the market.


Vemco Group is a company in constant growth. Since its founding in 2005, the company has spread across the globe and is now represented in 85 countries, such as the United Arabic Emirates, Brazil, Russia, Australia, and Switzerland, to name a few. With headquarters in Fredericia, Denmark, Vemco Group is one of the leading European players in people counting and data analytics. Now, the company prepares to seize Norway and Sweden, while also welcoming a familiar face.

Discover our success stories

"We use Vemcount to measure the traffic at our entrances, so we get an idea of where the customers come from and when the number of visitors peaks during a day, week, month or year. This gives us, among other things, a tool for planning our marketing and activity calendar and subsequently evaluating on these activities."

Janni Baslund Dam - Mall Manager, BROEN Shopping
Read case