Magasin Du Nord

A/S Th. Wessel & Vett, Magasin du Nord is a chain of department stores located at Kongens Nytorv in Copenhagen, Fields in Copenhagen, Lyngby, Rødovre, Odense and Aarhus. Magasin is owned by the British department store chain Debenhams.Read the case and find out how we have enabled Magasin Du Nord to reduce operational costs, among other things.

"We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And Vemcount has worked perfectly."

Lasse L. Mohrsen - Loss Prevention Manager, Magasin Du Nord


Magasin Du Nord wanted to update their outdated sensors to a reliable people counting solution that could export customer data into a central business intelligence system, providing the administration and management with access to analytical tool. Magasin focused on the following questions:

  1. How do we ensure that we receive credible and accurate customer data?

  2. How do we allow employees to focus solely on our core business and save the amount of time spent on handling large sets of customer data, without compromising on the quality of the data output?

  3. How can we ensure that a possible expansion won’t hamper the existing workflow or data output and create problems that would weaken the efficiency of the process?


For entrances and escalators at each department store of Magasin, we have installed new industry standard 3D people counting sensors, which have the ability to count with up to 98% accuracy.

Each sensor has built-in control software, which allows us to control each device 100% remotely. The sensors send data to Vemco Group’s central servers, deployed and managed on our cloud infrastructure hosted by Amazon (Frankfurt).

By integrating the sensors with our unique retail analytics software, Vemcount, we provide every person in the management and administration at Magasin access to actionable in-store metrics, presented in their personal and user-friendly dashboard or in customized reports.