Our Philosophy.
Vemco Group,
Inside Out

Who We Are

Vemco Group A/S is an innovative software company founded in 2005. We are privately owned by a handful of experienced Danish programmers, developers, businessmen and visionaries. We are represented globally with headquarters in Fredericia, Denmark, offices in Moscow, Russia and Sao Paulo, Brazil as well as more than 60 licensed partners worldwide. Our international network provides us with the global experience and local expertise necessary to assist our customers in establishing and maintaining accurate and reliable people counting and retail analytics solutions. With more than 10 years of experience within the field of retail analytics we have installed thousands of devices and enabled numerous stores, shopping centers and public institutions to gain deep insights about their visitors.

What We Do

We provide retailers, mall operators and institutional managers with an ability to measure and evaluate performance by accurately counting the number of visitors entering given locations, such as stores, shopping malls, airports, libraries, museums, schools, etc. Our system, Vemcount, is an intelligent retail analytics solution that compiles multiple data sources to deliver extensive and accurate information about visitors. Data sets are accumulated and integrated into existing ERP and BI systems or a cloud-based dashboard, which allow managers to monitor performance in real-time. Quantitative insights are visualized in a variety of useful formats that enable managers to evaluate performance and make fact-based decisions that create meaningful change.

Why We Do It

We understand that the retail industry is constantly undergoing changes that affect both consumer behavior and business procedures. Retailers, mall operators and institutional managers need access to a variety of analytical tools and insights in order to gain a deeper understanding of the visitors and make decisions that improve sales and profitability. However, since the process of structuring and analyzing vast amounts of data from a variety of sources can be complicated, time-consuming and tedious it is important to select a retail analytics solution that visualizes insights in simple and useful formats. We firmly believe that experience, knowledge and cooperation is the key to success in retail analytics and wish to empower our customers to make fact-based decisions and improve profitability.

Our Management.
Retail Experience,
Leadership Expertise

Cees is an internationally and commercially oriented business leader with a vast experience in turn-around cases, growth strategies and general business development. Cees specialises in structured market analysis in combination with creative thinking as a basis for the development of alternative go-to-market strategies and new forms of cooperation.

Cees’ great knowledge and vast network provides Vemco Group with visionary guidance and direction.

Cees Kuypers

Chairman of the Board

Lars is a business development oriented leader with a professional basis in business economics and finance. Lars specialises in analysis and presentation of complex financial conditions, including management of financial relations. Moreover, Lars possesses great managerial experience with daily coaching of managers and employees.

Lars’ financial and managerial experience provides Vemco Group’ daily operations with efficiency, meticulousness and quality.

Lars Høeg

Managing Director

Anel is an experienced people counting and retail analytics specialist as well as the founder of Vemco Group, which he has shaped to be one of the leading retail analytics providers in Northern Europe. Anel specialises in the development of global partner networks and the development of new services, solutions and export markets.

Anel’s immense knowledge of the retail analytics industry provides Vemco Group and all its customers and partners with a unique information and project management ressource that encompasses every imaginable aspect of any retail analytics project.

Anel Turkanovic

Director I Business Development

Danijel is an experienced computer engineer and system architect with an extensive experience within the fields of system development, network management, web development and system administration. With a vast range of programming competencies, including PHP, MySQL, CSS, JavaScript, and much more, Danijel specialises in the daily administration of Vemcount as well as the development of new features and functionalities.

Danijel’s developing experience and continuous administration of all Vemco Group’s services and solutions ensure accuracy, quality, security, stability and functionality for Vemcount and all its user.

Danijel Kralj

CIO and Partner

Torben have extensive experience within Retail , participating in / managing numerous IT development & implementation projects for/to some of biggest International Retail chains, Shopping Malls and municipalities. ”Knows both sides of the table”.

Years of experience with direct and distance people management. Extensive experience with customer meetings, contracts, SLA agreements and negotiation.

Torbens retail experience and managing  Vemco Group’s support and installation team ensure  high quality  to  our customers.

Torben Sørensen


Rafael is experienced  analytic specialist as well as the partner in Vemco Group Brasil 

Managing and leading our brazilian team as well developing new partner businesss in LATAM.

Wide experience in retail sales and operations, KPIs and data analysis, commercial planning, market research, branding, business development and trade marketing. Hands-on approach who perseveres to achieve the best results and to deliver excellence to our customers and partners.

Rafael Alcantara

Country Manager at Vemco Group Brasil